accountSHANGHAI (AdAgeChina.com) -- Two years ago, the head of marketing consultancy R3, Greg Paull, had good news and bad...
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CHINA MARKETING
As Chinese consumers become increasingly affluent and sophisticated, brand building has become a key plank in company strategy. A proliferation of new magazines, outdoor electronic media, an explosion in internet usage and cell phone applications has opened many new opportunities and challenges for China Marketing. The Olympics showed how big the sponsorship stakes in China are.
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Affluence, more sedentary lives, and an increase in processed foods are driving sales of health foods and gym equipment.
canteen. Zong's frugality is mirrored in how he runs Hangzhou Wahaha Group, the third-largest soft-drink company in...
BEIJING - Holiday Inn Express is upgrading its image by announcing its new Chinese name to further boost its presence...
It is my opinion that the single largest obstruction to China’s global development is not their environmental...
Localization is key to getting a foreign market to embrace your product, but it's still occasionally jarring to see...
ASIA-PACIFIC – Sir David Tang (pictured) is scheduled to talk about the pitfalls of building a brand in China at the...
make grim market calls on body parts, but now would be a good time to go long on Chinese eyeballs," I suggested...
China buzz marketing / Use google and baidu trends to do buzz marketing in China Use google and baidu trends to do buzz...
When Priceline announced its second quarter results in August this year, the online travel company categorically stated...
BEIJING -- Online advertising, which has gained traction in China in recent years, may be one of the few sectors to...
Steve Dickinson writes: There are two types of real estate investor in China. The first are pure speculators who treat...
On the opening day of the Detroit Motor Show 2010 — a century after the Model T Ford made America forever inseparable...
The International Monetary Fund has just dropped a bombshell, and nobody noticed, writes Brett Arends.
Tencent is representative of the many young and ambitious Chinese companies. Tencent offers Chinese consumers instant...
this looks at everything from Shanghai Tang luxury brand to Air Asia airline
Many analysts argue that Chinese consumers are reluctant to make online purchases because, culturally speaking, they...
Yum Brands Inc (YUM.N), parent of the Taco Bell, Pizza Hut and KFC chains, posted a quarterly profit on Wednesday that...
In China, organizations must look to holistically re-imagine their communications strategies rather than trying to...
March 17 (Bloomberg) -- Shiseido Co., Japan’s biggest cosmetics maker, aims to maintain Chinese sales annual growth of...
Here’s something I spotted over the weekend; the series of pics looks like a woman purchasing DVDs; but upon closer...
In the absence of democratic elections, it’s difficult to tell what the policy preferences of China’s 1.
The 'List of the top 500 Chinese brands that influence the world' collaboratively chosen by organisations including the...
If you're the executive of a computer company that's struggling to win customers in the U.S. and other big countries,...
Top Sources: China Marketing
- twurl.nl
- Industry Week
- sinotechblog.com.cn
- littleredbook.cn
- Forbes.com
- BusinessWeek
- CHINAdaily
- People's Daily Online
- deseretnews.com
- labbrand.com
