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CHINA MARKETING
As Chinese consumers become increasingly affluent and sophisticated, brand building has become a key plank in company strategy. A proliferation of new magazines, outdoor electronic media, an explosion in internet usage and cell phone applications has opened many new opportunities and challenges for China Marketing. The Olympics showed how big the sponsorship stakes in China are.
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Good source of quality reports about Business in China.
Here you can access large selection of KPMG thought leadership publications on China, written and researched by...
The online trade is to make use of the internet to spread our business, such as introduce our company, sell our...
By 2015, China is expected to have more than 4 million wealthy households, making it the world's fourth-largest country...
Chinese advertising continues to grow rapidly thanks to the Beijing Olympics and a boom in brand building.
Top Sources: China Marketing
- mckinsey.com
- english.people.com.cn
- kpmg.com.cn
- mkt-china.com
- mckinseyquarterly.com
- trader-china.com
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