Companies should follow Chrysler's lead on community recognition

On this Valentine’s Day, companies should reflect on how they show love. Take the Chrysler-Detroit relationship—you’ve seen the 200 commercial with Eminem by now (already it's been viewed on YouTube 6,382,760 times).

Since it aired during the Super Bowl, I’ve heard praise of it from an unlikely mix of people: a Ford Motor Company worker, a Midwestern rancher, the head of White House...