Ok Gives Dirty Sexy Tabloid Treatment

OK created a magazine within a magazine of to advertise ABC's show Dirty Sexy Money.
Magazine spoofs, usually involving covers, have appealed to marketers who see them as a way to capitalize on a well-known brand. The buy will lift OK!’s ad pages for the issue to 35.3, which would be a record for the three-year-old weekly, and help push ad pages up 31.2 percent.