Local Advertising: New Balance’s Excellence Campaign for the 2011 Boston Marathon

As any Bostonian can tell you, Marathon Monday, or ‘Patriot’s Day’, is one of the most celebrated days of the year in our beloved city, right behind St. Patrick’s Day and Christmas. And as anyone who has ever ran the marathon can tell you, completing, or for that matter qualifying for, it is one of the greatest honors a runner can hold. The accomplishment is nothing short of excellence.