Facebook’s Ad Czar Envisions A Future Where Nearly All Facebook Ads Are Social

The ins and outs of the advertising business aren't usually that fascinating, unless of course they involve a company that is attempting, out of necessity, to revamp the entire model. When you think about how far advertising has come since its Mad Men days, it's a little shocking that Facebook ads will be responsible for a majority of the company's estimated $4 billion in revenue this year, being...