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CO-BRANDING

Co-Branding refers to a marketing arrangement where two companies form an alliance to work together. It is typically an arrangement that associates a single product or service with more than one brand name, or someone other than the producer. This topic covers all the news surrounding the latest and most successful co-branding deals.

Co-Branding is part of Business Exchange, suggested by Aaron Anderson. This topic contains 527 news and 119 blog items. Read updated news, blogs, and resources about Co-Branding. Find user-submitted articles and reactions on Co-Branding from like-minded professionals.

Blogs

Recent blog posts on this topic.

Continental and United Airlines to mergemore

...and using the Continental Globe and colors, giving it a co-branded look.

LG Ally unofficially announced, launching May 20th with Verizon...more

Buy product bundles can visit www.lgironman.com. LG and Best Buy also are supporting the co...

Scripps talks product integration at upfront presentationmore

With the theme "Our Brands for the Life of Your Brands," Scripps Networks at its upfront presentation told...

Scripps talks product integration at upfront presentationmore

With the theme "Our Brands for the Life of Your Brands," Scripps Networks at its upfront presentation told...

(PRODUCT)RED Football x Nikemore

...we saw the red laces and more recently Nike dropped its first co-branded (PRODUCT)RED sneaker.

Cisco-Tandberg Telepresence Faces Surprise Rivalmore

A lengthy year 12-18 month product integration will then commence, along with new marketing schemes by Cisco to “go...

Macy’s, American Express sign credit card co-branding dealmore

...and American Express said Wednesday they have signed an exclusive co-branding agreement for...

UPDATE 2-Macy's, Amex launch co-branded credit cardsmore

* Ties up with American Express for co-brand credit cards...

Card Issuers Retreat From Niche Plasticmore

Co-branded and affinity cards have become too expensive as banks try to reduce expenses amid the surge in late payments...

Victoria's Secret Partners with Major League Baseball on Clothing...more

The MLB and VS PINK co-branded collection will ... This new product line is the latest effort by

adidas Originals x Star Wars x CLOT - Hoth Skate High | Detailed...more

A special collab Rebellion Alliance tee featuring co-branded logo (the...

The Clash, Blondie, and Cobain sneakers from Conversemore

But I am aware that Nike selling sneakers co-branded with the name/art...

Tesco Fresh Flowers - Partnership with Interflora UKmore

...website, can buy flowers on this co-branded ... So for Tesco Direct, the benefit of this partnership is to extend...

General - Brand + Brand = Success, Part 2: Brand Marriage Failuremore

In a consumer survey on co-branding, 80 percent of respondents said they would be likely to buy a digital-imaging...

General - Brand + Brand = Success? Part 1more

...programs, ingredient co-branding, value endorsement co-branding, and complementary competence co-branding. ...

TRENDSPARK: Co Branded Designer Denimmore

...hear Marni and Current/Elliott will be launching a co-branded line of...

General - Brand + Brand = Success, Part 2: Brand Marriage Failuremore

In a consumer survey on co-branding, 80 percent of respondents said they would be likely to buy a digital-imaging...

General - Brand + Brand = Success? Part 1more

...programs, ingredient co-branding, value endorsement co-branding, and complementary competence co-branding. ...

Slick x adidas Originals 2010 Collectionmore

...are used on matching tees and hoodies which are co branded with...

Woulda, Coulda, Shoulda Had Success with Affiliate Marketingmore

20 affiliate partnerships – including a few white-label and co-branding partners – for...

MSI makes motion-sensing Air Keyboardmore

...first introduced last summer by Cideko and will be co-branded when MSI...

Chase Feels the Hyatt Touch: GoldPassport Gets a Co-Branded Credit...more

Hyatt and Chase today announced a new co-branded credit card which will allow members of Hyatt's Gold Passport loyalty...

Inbox Insider: Co-branding promotions can build listsmore

Co-branding is great way to get multiple messages to a consumer within one e-mail, as well as to expand a company's...

Russia’s mts to offer co-branded version of opera mini…...more

Opera Software scored another carrier partner – Russia’s MTS, which will provide a co-branded version of the Opera Mini...

Garmin-Asus Unveils Android, Windows Navigation Smartphonesmore

- Garmin-Asus, a co-branded alliance between satellite navigation...

Top Sources: Co-Branding

  • brandingstrategyinsider.com
  • PlanetJava
  • developerWorks : Tivoli : Technical library : Articles
  • TVover.net
  • Martin Lindstrom
  • SlickDeals.net Forums - Contests & Sweepstakes
  • Wikinews
  • Ask.com Blog Search
  • Sugarrae aka Rae Hoffman
  • Business Wire Consumer News

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Design Strategy Director Brown-Forman Beverages | Louisville, KY
Posted: May 12
Vice President of Finance Tableau Software | Seattle, WA
Posted: May 3
Integrated Communications Manager UPS | Atlanta, GA
Posted: May 1
SAP FI CO Manager PwC | San Jose, CA
Posted: Mar 9

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