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CO-BRANDING

Co-Branding refers to a marketing arrangement where two companies form an alliance to work together. It is typically an arrangement that associates a single product or service with more than one brand name, or someone other than the producer. This topic covers all the news surrounding the latest and most successful co-branding deals.

Co-Branding is part of Business Exchange, suggested by Aaron Anderson. This topic contains 536 news and 119 blog items. Read updated news, blogs, and resources about Co-Branding. Find user-submitted articles and reactions on Co-Branding from like-minded professionals.

Blogs

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Madonna in Talks for A Macy's Linemore

...serious consideration for the product lines ... In spring 2007, Madonna created a co-branded women

Article: Kobo Has Grand Plansmore

...carriers and device manufacturers that will result in co-branded, Kobo...

NBC gets slammed for running integrated movie previewmore

Product integration and placement is by now old hat on television. It's no accident that Simon Cowell drinks from a...

Kukla's Korner- Hockey :: Red Wings Create Co-Branding Relationship...more

...from Laura Berman of the Detroit News, Now the University of Toledo has hatched an insidiously clever scheme to lure...

SAP's Mobile Strategy Will Force Enterprises to Make Complex Choicesmore

During 2008 and 2009, SAP continued to invest heavily in its own mobile offerings, yet it broadened its partnering...

Skype Planning VoIP Over Verizon Wireless?more

There, they sell co-branded phones and they also have a SIM-only...

Dear Starbucks and AT&T: fix your WiFi!more

Alternatively, the correct AT&T login should be co-branded with...

Denim Brands on Twittermore

...make knock out denim and the greatest t-shirts but have the greatest co-branding on the planet!

Choo and Uggs Co-brandingmore

Last week Jimmy Choo and Uggs announced they are going to work together to produce a limited edition co-branded...

Learn to play music "scorelessly", use Chordica with new appmore

...his plans for Chordica and alludes to a mysterious co-branded version...

iSoftPhone Pro 2.3091 - VoIP virtual internet phone with company...more

Co-branded with your company logo and colour scheme.

Armani and Reebok to roll out co-branded clothingmore

LONDON - Giorgio Armani and Reebok have teamed up to create a combined clothing collection.

HP and Microsoft to invest $250 million for product integrationmore

Hewlett-Packard and Microsoft executives discussed a three-year agreement for a product development strategy to...

Branding Co - Co Branding Companies - Benefits Of Co-Branding - Comore

How do the companies mutually benefit through combined branding? The co-branding can answer...

VitaminSpice Enters Into an Agreement With Amdistco for Iron Chef...more

...hands with Amdistco for co-branded products with the popular cooking show, Iron Chef America. The companies will...

B2C Shopping Portal BuyThePrice.com Soon To Be Launched – Will...more

Co-branded Book Store by Infibeam & In.com...

Fiat to Bring 'By Diesel 500' to Indiamore

500’ is a co-branded model with European clothing firm Diesel. “Depending on customer feedback and orders we get, we...

Levi's And Opening Ceremony Team Up to Create Co-Branded Linemore

Levi's and Opening Ceremony are partnering to create a co-branded line...

Levi’s x Opening Ceremonymore

Levi’s and Opening Ceremony have teamed up to create a co-branded line of men’s and women’s product, according to WWD.

Anti-Capitalist Movie Avatar Partners With McDonalds for Corporate...more

McDonalds has been running ads co-branding with Avatar, has created Avatar “digital...

Industrial Bank To issue co-branded credit cardmore

FUJIAN Province-based Industrial Bank has allied with Shanghai Mercedes-Benz Co to issue a co-branded credit card from...

Vevo: Another Way To Watch It Outside North America, Ad-Free And...more

...of its hosting, has been offering a selection of videos co-branded with...

Lilly Pulitzer For LeSportsac Spring 2010more

...with M·A·C , and a, multi-piece collection of co-branded classic...

Acer Aspire Timeline 1810TZ Olympic Edition Up for Order at Amazonmore

Acer sure loves its branded netbooks. Just after the Acer Ferrari One races towards consumers, they release another...

It’s On: Pink Vs. Aeriemore

* In 2008, VS launched their “Exclusive Collegiate Co-branded...

Top Sources: Co-Branding

  • brandingstrategyinsider.com
  • PlanetJava
  • developerWorks : Tivoli : Technical library : Articles
  • TVover.net
  • Martin Lindstrom
  • SlickDeals.net Forums - Contests & Sweepstakes
  • Wikinews
  • Ask.com Blog Search
  • ShoppingBlog.com
  • Sugarrae aka Rae Hoffman

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