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CO-BRANDING

Co-Branding refers to a marketing arrangement where two companies form an alliance to work together. It is typically an arrangement that associates a single product or service with more than one brand name, or someone other than the producer. This topic covers all the news surrounding the latest and most successful co-branding deals.

Co-Branding is part of Business Exchange, suggested by Aaron Anderson. This topic contains 536 news and 119 blog items. Read updated news, blogs, and resources about Co-Branding. Find user-submitted articles and reactions on Co-Branding from like-minded professionals.

Blogs

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After Nano car, co-branded phones, watches, Tees await customersmore

A host of co-branded merchandise, including watches, T-shirts and phones, will be tagged with the Nano brand, Tata...

Sony Electronics and Comcast Unveil Co-Branded Retail Store: Sony...more

The co-branded retail store and technology lab ... about what best fits their needs via personalized service and...

Comcast, Sony Open Co-branded Store In Phillymore

Comcast, Sony Open Co-branded Store In Philly

Kingfisher Upgrade Vouchers + Elite Status Requirements...more

Just wondering if IT awards upgrade vouchers with their co-branded card spends as well as how easy is it to attain Gold?

Sony Electronics and Comcast Unveil Co-Branded Retail Store: Sony...more

PHILADELPHIA--(BUSINESS WIRE)--Sony Electronics Inc., a world leader in consumer electronics and technology, and...

Group revives myBeanstalk Web sitemore

...you can view by clicking here, is initially being co-branded with the...

Medela Bites its Thumb at the WHO Codemore

...advertising, it doesn’t stop toddler milk co-branding and direct ... The breastmilk is merely the product, a food.

SunGard Higher Education and Experian QAS Extend Address...more

March 9, 2009 - SunGard Higher Education and Experian QAS have expanded their relationship and product integration to...

Co-Branding's Greatest Love Story?more

Four key strategic advantages that strong co-branded partnerships can deliver.

Marble Slab and Great American Cookies Paired in Co-Branded Bahrain...more

The Middle East location is NexCen's first stab at a partnership between the two brands.

Brides.com, Bloomingdale's Launch Virtual Table Setting Featuremore

Table appears on Brides.com but is clearly presented as a co-branded product and labeled "from...

Did 30 Rock’s McFlurry Praise Cross the Line?more

Read more posts by Mark Graham. Filed Under: 30 Rock, Alec Baldwin, Ben Silverman, McDonalds, McFlurry, NBC, Pepsuber,...

Google Launches Co-branded Mobile Searchmore

Mobile publishers and carriers will now be able to cash in on Google’s moves into mobile advertising through a new...

Garmin and ASUS to Create Line of Co-branded LBS-centric Phonesmore

...digg thisslashdot this Garmin and ASUS to Create Garmin-Asus Line of Co?branded LBS-centric Mobile Phones ASUS and...

Garmin and Asustek to create co-branded LBS-centric Nuvifonemore

...to design, manufacture and distribute co-branded ... and Asustek have already begun joint development on a mobile...

Belkin VoIP 802.11g Gateway F1PI242EGau (iinet co-branded)more

Although the basics of this router are somewhat low spec (no 802.11n or Gigabit Ethernet), the extras do make it...

Trust Me - Product Integrationmore

We’ve seen some product integration on series like 30 Rock and they’ve done it in a very funny way. And of course, I...

PhotoUpLink for iPhone and iPod Touch Demomore

PhotoUpLink functionality for desktop and mobile can be co-branded and...

Nom de Guerre x Redwing Shoe Companymore

The Redwing Shoe Company has co-branded a shoe for the very first time to produce the very special Nom de Guerre Trench...

AT&T Starts Selling DirecTV February 1 - AT&T staff be...more

AT&T announced a partnership to market and sell co-branded DirecTV...

Top 10 Marketing Blunders of 2008more

Co-Branding That Shouldn’t Have Been. Windows Vista toilet paper ... McDonalds compares Ray Kroc to Martin Luther King...

GAP's Pantone Pop Up Fails to Pleasemore

Bono's Project (Red) fund, the Pantone pop up disappoints in that it features no co-branding.

The Power of Co-Branding - in 30 Minutes or Lessmore

...what’s next for so-called “T-commerce” opportunities.  Co-branding with Ticketmaster...

ADA World MasterCard: 0% Balance Transfer for 12 Months, No Fees...more

The ADA World MasterCard is a co-branded card from Citi and the...

What information does Skype collect about you ? Skype "privacy&qu...more

...partner company’s use of personal data collected in connection with the co-branded product.

Top Sources: Co-Branding

  • brandingstrategyinsider.com
  • PlanetJava
  • developerWorks : Tivoli : Technical library : Articles
  • TVover.net
  • Martin Lindstrom
  • SlickDeals.net Forums - Contests & Sweepstakes
  • Wikinews
  • Ask.com Blog Search
  • ShoppingBlog.com
  • PC Authority

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