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CO-BRANDING

Co-Branding refers to a marketing arrangement where two companies form an alliance to work together. It is typically an arrangement that associates a single product or service with more than one brand name, or someone other than the producer. This topic covers all the news surrounding the latest and most successful co-branding deals.

Co-Branding is part of Business Exchange, suggested by Aaron Anderson. This topic contains 536 news and 119 blog items. Read updated news, blogs, and resources about Co-Branding. Find user-submitted articles and reactions on Co-Branding from like-minded professionals.

Blogs

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Airtime Airlines: Pay by the Minute to Flymore

 In an interesting bit of co-branding, those not able to book within the requisite timeframe...

Audiovox Co-Branded Playstation 2s Coming to Cars [Gaming]more

...to Audiovox (surely through some sort of co-beneficial licensing...

Etihad Airways and American Express Saudi Arabia launch strategic...more

...the UAE's national airline, Etihad Airways, to issue co-branded credit...

Costco selling co-branded Gordon Biersch beer?more

Around Thanksgiving, my dad discovered a co-branded scotch for which no sleuthing was necessary...Kirkland Macallan 18...

Quickies: Neil Barrett teams with Herno, Rock & Republic slashes.....more

...high-end Italian sportswear specialist, to produce a co-branded capsule...

Kingston eyes Intel SSD partnershipmore

...the company hopes to enter the SSD market by January 2009 via a co-branding partnership with...

GameStop Announces Holiday Nintendo DS Reservation Programmore

2008 and Jan. 15, 2009. Customers will receive a co-branded GameStop...

Manduka Partners With Off the Mat, Into the World(R) - Co-Brandingmore

Mobile advertising gains momentummore

SmartBrief combines must-read industry content, co-branded with leading trade associations who serve your target...

IBM SOA Foundation product integration: A complete ESB Gateway...more

Leveraging the concept of a service-oriented architecture usually brings with it the ability to connect an increasing...

Burger King P’wns McDonalds in Viral Videomore

Today’s version might have involve product integration (her tragic car accident was a result of restless knee...

HM-Shifeng Winner: Chinese truck launched by Hindustan Motorsmore

...is HM-Shifeng Winner which is co-branded with ... A company representative added about this new product: “The...

Community College Academic Counseling Suck!!!more

This is partly a gripe with my academic counselor at school, and partly a plea for answers if anyone happens to have...

Motorola brings Ferrari co-branded handset to Brazilmore

(Telecompaper) Motorola has launched the Motorazr V9 Ferrari Special Edition in Brazil.

Marketingunity Launches Web-Based MRM Suite to Boost Productivity...more

...both standardised and customised collateral such as co-branded campaign...

E-Commerce Site Liba.com Announces BoC Credit Cardmore

Shanghai-based wedding and home decoration-focused business-to-consumer e-commerce site Liba.com joined with Bank of...

Adult Affiliate Site with Co-Branding?more

Forum: Affiliate Programs Posted By: Ryder Post Time: Nov 2nd 2008 at 7:36 pm...

The Dilemmas of TV Product Integrationmore

As technology like TiVo or internet streaming enables individuals to avoid advertising, the industry has sought ways to...

30 Rock Too Good at Product Integration?more

Enter product integration, branded entertainment, and the new age of television economics. The article places blame on...

Top Sources: Co-Branding

  • brandingstrategyinsider.com
  • PlanetJava
  • developerWorks : Tivoli : Technical library : Articles
  • TVover.net
  • Martin Lindstrom
  • SlickDeals.net Forums - Contests & Sweepstakes
  • Wikinews
  • Ask.com Blog Search
  • ShoppingBlog.com
  • PC Authority

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Sales-Integrated Marketing Consultant Training Program Frost & Sullivan | New York, NY
Posted: May 20
Weapons Integration Engineer 3 4 Boeing | St Charles, MO
Posted: May 22
SAP Analyst FI/CO - Product Costing Experience Req Datamasters | Greensboro, NC
Posted: Feb 19
Social Media and Brand Product Manager Entech Network Solutions | New York, NY
Posted: May 20
Grand Junction, CO Brand Ambassadors, Market Managers, Promo Models Needed Eventpro Strategies | Grand Junction, CO
Posted: Apr 28

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