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CO-BRANDING

Co-Branding refers to a marketing arrangement where two companies form an alliance to work together. It is typically an arrangement that associates a single product or service with more than one brand name, or someone other than the producer. This topic covers all the news surrounding the latest and most successful co-branding deals.

Co-Branding is part of Business Exchange, suggested by Aaron Anderson. This topic contains 536 news and 119 blog items. Read updated news, blogs, and resources about Co-Branding. Find user-submitted articles and reactions on Co-Branding from like-minded professionals.

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Co-Branding: JOBS

BET Interactive – New York, NY
Specifically, s/he will work on digital programs within the ad sale team. The Director, Brand Solutions will market an ... In addition, s/he should possess the following • Minimum 5 years’ experience in integrated marketing sales within the...>
BET Interactive, LLC. Posted 6 days ago.
Newell Rubbermaid – Atlanta, GA
on new product development grounded in deep consumer, product, and market understanding; building consumer demand, ... support brand manager in development of a 6-18 month S&OP product forecast at the product family level for new and...>
Newell Rubbermaid. Posted 6 days ago.
Smithfield Foods – Smithfield, VA
short and long-term marketing initiatives for the assigned product portfolio. The Associate Brand Manager’s ... aspects of brand management: business analysis, marketing programs, identifying customer and category growth...>
Smithfield Foods. Posted 10 days ago.
Best Buy – Richfield, MN
standard financial reports - Ensuring integrity of product flow through the company ERP systems (i.e. SAP and ... focusing on the expansion of global sourcing programs; supporting the development and maintenance of key...>
Best Buy. Posted 9 days ago.
Novo Nordisk – Princeton, NJ
PRODUCT PLANNING: Lead the development of annual product plans and programs for turoctocog alfa utilizing ... Product and Associate Product Managers on the brand team. PRODUCT TEAM LEADERSHIP: Supervise, coach, evaluate, and...>
Novo Nordisk. Posted 9 days ago.
Sony Electronics – San Diego, CA
strategic and creative development process for individual product category(ies) with agency partners and internal ... Solicit input from product managers, sales managers, direct team, marketing management (including research) and product...>
Sony Electronics Inc.. Posted 10 days ago.
Corporate Brokers – Morristown, NJ
These programs will be both online and offline for assigned brands/categories within this Integrated Marketing Solutions team. Will be responsible for partnering with Brand Management teams and Finance to provide consistent and timely...>
Corporate Brokers, LLC. Posted 10 days ago.
Philips – Stamford, CT
to translate analysis on the business into recommended programs affecting all major marketing variables. Those ... promotion, product changes, pricing, new products, retail programs, and other key programs that could affect the short...>
Philips. Posted 11 days ago.
Roll Global – Los Angeles, CA
(www.paramountfarms.com) is the world’s largest vertically integrated grower and processor of pistachios and almonds ... analysis of all national and regional consumer and trade programs including recommendations for potential...>
Roll Global. Posted 12 days ago.
Texas A&m Agrilife – Garden City, TX
all audiences that can benefit from Extension educational programs, including producers, private consultants, ... Cooperative Extension in conducting Extension educational programs; works with and support Extension-sponsored groups,...>
Texas A&M AgriLife. Posted 11 days ago.
BlackRock – New York
focus. * Experience launching successful and effective integrated marketing campaigns including digital marketing ... track record of originating and building go-to-market programs that incorporate competitive/marketplace analysis,...>
BlackRock. Posted 12 days ago.
Millercoors – Chicago, IL
The Brand Manager will support achievement of sales and marketing objectives and strategies by developing channel plans and tools for MillerCoors brands that leverage brand equities, channel/shopper insights, drive required...>
MillerCoors. Posted 2 days ago.
Ingersoll-Rand – Carmel, IN
the production of sales and marketing tools in an integrated manner. Qualified candidates will work in a team ... development, production and delivery of marketing programs, promotions and campaigns across multiple media...>
Ingersoll-Rand plc. Posted 12 days ago.
Borden Dairy Company – Dallas, TX
increasing the effectiveness and efficiency of programs and services rendered: * Customers and channels: The ... growth targets at appropriate margins to achieve integrated sales/category objectives. Qualifications and...>
Borden Dairy Company. Posted 13 days ago.
Tecolote Research – Arlington, VA
This position will provide technical expertise specifically in the area of integrated cost/schedule risk analysis to NAS ... (or equivalent) is required. Familiarity with Space Systems programs and demonstrated success in developing and...>
Tecolote Research, Inc. Posted 12 days ago.
Matthews Resources – Pittsburgh, PA
The position will be lead product portfolio management, integrated marketing planning, and pricing management. ... include responsibility for new product innovation, new product feature development, new service offerings, product...>
Matthews Resources, Inc. Posted 12 days ago.
AOL – New York, NY
Their acceptance to participate in advertiser based programs Roles and Responsibilities: · Identify top bloggers ... as convenient as possible. We create an integrated experience that allows AOL consumers to feel like valued AOL...>
America Online. Posted 13 days ago.
US Cellular – Chicago, IL
Advance/lead a customer centric experience insight driven brand management approach, threaded from initial product/servi ... teams, including other marketers, analytics, device/product teams, field sales, associate readiness...>
US Cellular. Posted 12 days ago.
Alcon Laboratories – Fort Worth, TX
Health Economics and Outcomes Research initiatives are integrated into the product development strategy (in order to ... education and communication initiatives, and patient programs. •Integrates and aligns across teams and organizational...>
Alcon Laboratories Inc. Posted 13 days ago.
U.S. Cellular – Illinois
Advance/lead a customer centric experience – insight driven brand management approach, threaded from initial product/ser ... teams, including other marketers, analytics, device/product teams, field sales, associate...>
U.S. Cellular. Posted 13 days ago.
Adecco – Parsippany, NJ
targets through optimal marketing mix. -Initiate product, package and labeling development or improvements. ... - Knowledge of multiple product categories as well as with complex regulatory/clinical/medical issues preferred...>
Adecco. Posted 13 days ago.
Mosaic Sales Solutions – Indianapolis, IN
Mosaic is a leading North American Integrated Agency, specializing in Experiential Marketing, Sales and Merchandising, ... and product information in a creative, exciting manner Programs Dates: * ASAP - December 23rd, 2013 Schedule: *...>
Mosaic Sales Solutions. Posted 16 days ago.
CVS Caremark – Woonsocket, RI
extensively with manufacturers and vendors to ensure product development, placement, and strategy that drive sales ... Develop and implement category-level plans (i.e., new product growth, SKU rationalization, merchandising planning, and...>
CVS Caremark. Posted 15 days ago.
Nike – Alpha, NJ
You’ll adapt the Global DTC plan or develop Geo specific strategies/programs that will enhance Nike’s brand awareness in ... connection. Drive integration and consistency with product presentation throughout the game plan...>
Nike. Posted 18 days ago.
Stiefel Laboratories – Pittsburgh, PA
2 years prior industry experience preferably in consumer product goods (CPG) or pharmaceutical marketing. Preferred ... tactics, and lead execution of national brand programs, including consumer promotion, plus those designed to...>
Stiefel Laboratories. Posted 18 days ago.

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