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CO-BRANDING

Co-Branding refers to a marketing arrangement where two companies form an alliance to work together. It is typically an arrangement that associates a single product or service with more than one brand name, or someone other than the producer. This topic covers all the news surrounding the latest and most successful co-branding deals.

Co-Branding is part of Business Exchange, suggested by Aaron Anderson. This topic contains 527 news and 119 blog items. Read updated news, blogs, and resources about Co-Branding. Find user-submitted articles and reactions on Co-Branding from like-minded professionals.

News

Recent news on this topic.

Forbes: The most entrepreneurial supermodelsmore

Klum, for instance, who has worked with Full Picture for 13 years, recently launched a line of sportswear co-branded...

Carrefour Adds Prepaid MasterCard to Financial Services Lineup in Roma...more

and convenient financial transactions. Rev's full range of integrated mobile and prepaid card solutions - including...

This Week in Credit Card News: Defaulters, Fees and Rate Hikesmore

held in consumer checking accounts. [Bloomberg] More Cards Waive Foreign Exchange Fees Chase has eliminated fees on its...

M&M, Gulf Oil launch co-branded diesel engine oilmore

major Mahindra and Mahindra (M&M) today joined hands with Hinduja Group firm Gulf Oil Corp to launch a co-branded...

Portable GPS devices head in wrong direction as sales slipmore

the trend have been mixed. Garmin tried competing in the mobile handset market by teaming with Asus on co-branded...

Crystal Ball sparkles for kids with disabilitiesmore

annual Crystal Ball in support of Reach for the Rainbow. All the funds raised go to support much-needed integrated...

More Cards Waive Foreign Exchange Feesmore

some of them now seem to agree. Since then, Chase has gotten rid of the fees on its co-branded cards with British...

FanSnap Expands Fast and Easy Ticket Search to Bingmore

FanSnap TicketData(SM) systems and patent-pending interactive FanSnap Maps(SM). In addition to www.FanSnap.

Beech-Nut Announces New Baby Food Line Featuring General Mills Green G...more

Beech-Nut(R) is proud to introduce a new line of great-tasting and nutritious baby foods featuring Beech-Nut purees...

A Gift of Shopping and Charity in a Single Card: New Visa Prepaid Card...more

makes our gift card website one of the most robust on the Internet." Although there are many co-branded charity...

Consorteum Holdings, Inc. Announces Agreement With Peoples Trust Compa...more

program to First Nations communities throughout Canada. The agreement enables the Company to market and distribute its...

Allscripts Enterprise(TM) Electronic Health Record Receives ONC-ATCB 2...more

or will not be realized within the expected time period; potential difficulties or delays in achieving platform and...

CARE and Full Circle Exchange Team Up to Turn Coffee & Chocolate S...more

raise up to $1 million for CARE's global poverty-fighting programs through Full Circle Exchange's sale of co-branded...

CNinsure Introduces a Co-branded Customized Insurance Product With Tai...more

Nasdaq:CISG), a leading independent insurance intermediary company operating in China, today announced that it has...

Lanvin 'lends' high fashion to Hmore

been playing pick and mix between high fashion and budget clothes. Not just following the diktats of designers.

Using the power of word-of-mouthmore

links are embedded to track the lead through to sale, with commissions paid monthly to your referrers. 2.

New Humana Walmart-Preferred Rx Plan (PDP) Has First In-Store Enrolleemore

including seniors and people with disabilities, got underway. Humana's new innovative Medicare Part D prescription drug...

Tim Hortons Inc. announces strong 2010 third quarter underlying operat...more

year. In Canada, a total of 44 new locations were opened in the third quarter. We had 85 co-branded Cold Stone...

With 3G on its mind, Dell turns handset makermore

phones, entered into a 51:49 joint venture on Wednesday with the New Delhi-based Victor Infotech to sell co-branded...

Bundling 2.0 – Going Beyond Boundariesmore

Traditional bundling is a nice start for companies seeking to drive acquisition, generate cross-sales and increase...

StubHub Partners with University of North Carolina to Become an Offici...more

to expand within the ACC.��� Electronic integration with Paciolan provides fans the ultimate in convenience and service.

Co-op advertising is a great way to increase visibilitymore

Customers like brands. Brands lend credibility. As such, co-op advertising allows small businesses to build their brand...

You Don’t Own Your Brandmore

Gap Inc. recently received a lesson in the power of Lovemarks. Earlier this month, the clothing retailer unveiled a new...

Heineken Joins Beverage Industry Environmental Roundtablemore

Heineken���s sustainability strategy for 2020 is formulated in the company���s ���Brewing a Better Future��� ambition.

Micromax ties up with Modu of Israelmore

To launch the co-branded and customised ���modu T' 3.5G touchphone Mobile handset manufacturer Micromax Informatics on...

Top Sources: Co-Branding

  • Brandweek
  • Los Angeles Times
  • Financial Times
  • Reuters
  • BusinessWeek
  • MarketWatch
  • latimesblogs.latimes.com
  • Advertising Age
  • promodirect.com
  • Economictimes

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Design Strategy Director Brown-Forman Beverages | Louisville, KY
Posted: May 12
Vice President of Finance Tableau Software | Seattle, WA
Posted: May 3
Integrated Communications Manager UPS | Atlanta, GA
Posted: May 1
SAP FI CO Manager PwC | San Jose, CA
Posted: Mar 9

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