account4 billion euro Magneti Marelli will also foray into India's spare parts aftermarket by selling and distributing...
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CO-BRANDING
Co-Branding refers to a marketing arrangement where two companies form an alliance to work together. It is typically an arrangement that associates a single product or service with more than one brand name, or someone other than the producer. This topic covers all the news surrounding the latest and most successful co-branding deals.
Co-Branding is part of Business Exchange, suggested by
Aaron Anderson.
This topic contains
538 news
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119 blog
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News
Recent news on this topic.
a media investment management firm. This involves product placement, tour sponsorships, licensing a song for a TV spot,...
sets of standards. In creating a post-revenue business model, Google can only manage success if consumers accept a...
harder to staff up their creative services groups to secure more advertisers, whether it's cable networks producing...
digital sales groups into one blended team, leading the way for the industry; she has managed major, complex integrated...
digital sales groups into one blended team, leading the way for the industry, and has led major, complex integrated...
products and name to 50 of its locations, but it would rather do it right than fast. A co-branding agreement signed...
global strategic alliance that will give Hasbro the rights to manufacture and market a wide-range of toys and...
Emerging Media Lab. Brian Terkelsen, managing director of Connectivetissue, the branded entertainment unit of Publicis'...
Yahoo Deals shopping area now has a Personal Offers site, whose logo says “Powered by Next Jump” – co-branding similar...
ingredients and work as well as harsh chemicals like bleach. (Clorox changed the name to Green Works and co-branded it...
number and in return receive calls from Auro on a pre-determined date. This will be promoted through a co-branded TV...
in Beijing. With the vast majority of its employees based in China, the company focuses on providing fully integrated...
far busier than that: Today there's fresh info that TiVo is expanding--it's due to launch a co-branded DVR TV service...
believe this international deal affords us a significant subscriber growth opportunity.' Virgin Media currently...
associating them with fashion, sporting or lifestyle brands. For this purpose, ModeLabs Licensing Studio offers them a...
will retain its own product development strategy to remain best-in-class and additional resources will be allocated to...
result of this unique collaboration is a multiplatform, integrated marketing campaign surrounding the launch of...
Patient Access Solutions Moves Toward Product Integration Under Hosted Electronics Medical Records Platform Offering...
COBRAND REWARDS CARD American Express OPEN and Lowe's Companies, Inc. today announced an agreement to issue a...
Business Wire)-- American Express OPEN and Lowe's Companies, Inc. today announced an agreement to issue a co-branded...
also tied up with ICICI Bank last month to reach out to the latter’s corporate clients and co-branded Bollywood movies...
The San Diego Union-Tribune is teaming up with online job search site Monster.com to launch a new co-branded Web site...
among her fans. ''I am not a designer in the technical sense,'' Fanaro says. ''It's really about co-branding with...
among her fans. ``I am not a designer in the technical sense,'' Fanaro says. ``It's really about co-branding with...
Top Sources: Co-Branding
- Brandweek
- Los Angeles Times
- Financial Times
- Reuters
- BusinessWeek
- MarketWatch
- latimesblogs.latimes.com
- promodirect.com
- Advertising Age
- Economictimes
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