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CO-BRANDING
Co-Branding refers to a marketing arrangement where two companies form an alliance to work together. It is typically an arrangement that associates a single product or service with more than one brand name, or someone other than the producer. This topic covers all the news surrounding the latest and most successful co-branding deals.
Co-Branding is part of Business Exchange, suggested by
Aaron Anderson.
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120, the company executes brand-based marketing programs, integrating such core competencies as media relations, event...
Music is a great way for us to connect with Miller High Life drinkers, so gaining visibility through product...
overall legacy theme, and provides a visual reminder of the companys progressive marketing stance. A note on the...
1973 with the original and ever-popular Strawberry Lip Smacker. Today, the brand offers over 300 flavors that include...
Month, Pizza Patron, the nation's number one Latin pizza brand, has teamed with Pepsi in a national, co-branded...
that is normal for HP products. But when pressed on the lack of any recent Voodoo and HP co-branding, HP said we can...
for download at www.globaliptel.com. With its freely customizable user interface the VoIP telephone is suitable for...
project information management (PIM) needs of architecture, engineering and construction firms, have announced a...
BEIJING - If China's economy continues to expand rapidly and rely heavily on coal and other fossil fuels until the...
s MediaVest, Wendy's media agency of record, brokered the deal. The program will be supported by a co-branded 30-second...
How's this for bad timing? Staples (SPLS) just introduced 25 co-branded office products from OXO Good Grips that cost...
The moment Roger Penske announced his planned acquisition of the Saturn brand from GM, Saturn dealerships around the...
fun & friendship in 2009. With fans around the world, Hello Kitty will mark the year with special co-branded...
university has gone ahread and done this is for the benefit of the students. They usually seek a co-branded degree from...
outlets as part of a joint venture, and the two companies plan to open three more of the co-branded outlets in Halifax...
is a kiosk design offering a convenient and simplified solution for malls, sports arenas, airports or other small...
jointly announced Tuesday the launch of BOC HKCEA Dual Currency Credit Card. It is the first dual currency co-branded...
Verizon has entered into a reseller arrangement with Tracfone Wireless, which sells prepaid phone service.
« Big bucks for NHL Commish Bettman | Main | On a Tour de France rest day, Lance Armstrong is silent but his rivals...
In addition to hardware, ASC provides solutions-based services such as turn-key system design, engineering,...
hospitals, integrated delivery networks (IDNs), regional health care information organizations (RHIOs) and state-wide...
Airlines Extends MRO Agreement with Royal Air Maroc II-72 Air France and KLM to Join Together for MRO Co-branding II-73...
and highlighting the value of custom content bits. Sponsor signage will appear on the playing field and on co-branded...
of a substitution and a Gatorade refill. Dario Raciti, director of Ignition Factory Gaming at OMD, said the product...
Top Sources: Co-Branding
- Brandweek
- Los Angeles Times
- Financial Times
- Reuters
- BusinessWeek
- MarketWatch
- latimesblogs.latimes.com
- promodirect.com
- Advertising Age
- Economictimes
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