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CO-BRANDING

Co-Branding refers to a marketing arrangement where two companies form an alliance to work together. It is typically an arrangement that associates a single product or service with more than one brand name, or someone other than the producer. This topic covers all the news surrounding the latest and most successful co-branding deals.

Co-Branding is part of Business Exchange, suggested by Aaron Anderson. This topic contains 527 news and 119 blog items. Read updated news, blogs, and resources about Co-Branding. Find user-submitted articles and reactions on Co-Branding from like-minded professionals.

News

Recent news on this topic.

David Kelly Joins Rite Aid As Group Vice President Of Constructionmore

play a key role in the company���s various segmentation initiatives which include wellness stores, value stores and...

VRL: Cards International Awards 2011 - Finalists Announcedmore

Award -- Best New Credit Card -- Best New Debit Card -- Best Prepaid Product -- Best New Co-branded Affinity or Loyalty...

Turkey to be the special guest country at the CARTES & IDentificat...more

market stood out due to the absence of inter-bank business. Each bank issued its own cards - often co-branded with...

5W Public Relations Adds Muse Apparel and Sense of Fashion to Its Grow...more

and Sense of Fashion to targeted influential media. Key elements will include media relations, celebrity and...

Currency Trader Expands Market Reach Through Unique Productsmore

hard sell tactics, LLH Global motivates informed decision-making. So valuable is the company that other FOREX providers...

Eyepartner, Inc. Releases White-Labeled HD Wave Broadcaster for OEMsmore

social broadcasting solutions, entertainment portals and has delivered enterprise, education, advertising and...

Global Lubricating Oils and Greases Industrymore

Excel(TM) 70 ExxonMobil Aviation Lubricants Introduces Mobilgrease 33 70 Indian Oil Ties Up with HMT to Introduce...

Windows Phone 7 Finally Lands on Verizon With HTC���s Trophymore

hardware inspire sales in 2011? It's not likely, but consumers looking for an alternative platform with Microsoft...

Windows Phone 7 Finally Lands on Verizon With HTC���s Trophymore

hardware inspire sales in 2011? It's not likely, but consumers looking for an alternative platform with Microsoft...

Dekkers Davidson Joins Barclaycard US to Lead US Mobile Payments Divis...more

for mobile payments," said Davidson. "Barclaycard's global expertise and know-how will help our existing and...

Hyundai Adds a Dash of Prada in Koreamore

Extract not available.

EMAK?s Jim Holbrook Takes Charge As PMA Chairmore

do it differently, and work harder to make a difference. We believe in deep insights, big ideas, and integrated...

The Business of Street Painting Art: Street Painting Festivals, Sponso...more

Innovative Street Painting Group, Inc. is pleased to announce that we are moving forward with providing new and...

The Hyundai wears Pradamore

the heart of what we're trying to do in elevating our brand. "It's our first luxe co-branding and shows you how...

Waste Management and Cartridge World Make Printing Greener and Less Ex...more

shredded and recycled. Remanufactured cartridges typically cost 20-40% less than original equipment manufacturer's...

ESPN Deportes Announces New Programming Initiatives For 2011-2012 Seas...more

com, the first Spanish-language site fully dedicated to covering sports for the local fan in Los Angeles.

Dr. Maxmore

recovery after discharge,��� says Lake Health CEO Cynthia Moore-Hardy. Chain wonks used to call this sort of thing...

The Right Plastic for Perksmore

by using your credit card and not traveling, theres no compelling reason to sign up for an airline co-branded card.

Picking the Right Credit Card for Travel Perksmore

by using your credit card and not traveling, theres no compelling reason to sign up for an airline co-branded card.

BUY OR SELL-With high pump prices, drivers give repair shops a swervemore

provides auto services, has a national footprint. At the last count, it operated 106 Midas, SpeeDee and Midas-SpeeDee...

Selling technology to cops, part 4more

CSO - "Utility" is the ability of a product to change the way we work, make us more effective, keep us safer.

Syms Corp Reports Fourth Quarter and Year End 2010 Financial Results; ...more

stores located predominantly on the east coast of the United States under the "Syms" name (which, together...

Bruegger's Introduces The New "Skinny Bagel"more

in the fast casual restaurant segment. The company operates 300 Bruegger's Bakeries in North America (including 4...

Pethealth Inc. Announces a 16% Increase in Pre-Tax Income on Lower Rev...more

consist of the distribution and administration of the PetCare, Pet Protect, petPals, ShelterCare, QuickCare, Best...

Exclusive: eBay removes page that exposed datamore

Acting on a reader tip last night, CNET verified that an eBay Web page for sellers to order co-branded U.S.

Top Sources: Co-Branding

  • Brandweek
  • Los Angeles Times
  • Financial Times
  • Reuters
  • BusinessWeek
  • MarketWatch
  • latimesblogs.latimes.com
  • Advertising Age
  • promodirect.com
  • Economictimes

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Design Strategy Director Brown-Forman Beverages | Louisville, KY
Posted: May 12
Vice President of Finance Tableau Software | Seattle, WA
Posted: May 3
Integrated Communications Manager UPS | Atlanta, GA
Posted: May 1
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Posted: Mar 9

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