accountthe storyline, and truly engage Latino viewers,' said Mauricio Becerra, Chevrolet multicultural marketing manager.
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CO-BRANDING
Co-Branding refers to a marketing arrangement where two companies form an alliance to work together. It is typically an arrangement that associates a single product or service with more than one brand name, or someone other than the producer. This topic covers all the news surrounding the latest and most successful co-branding deals.
Co-Branding is part of Business Exchange, suggested by
Aaron Anderson.
This topic contains
527 news
and
119 blog
items.
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News
Recent news on this topic.
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Top Sources: Co-Branding
- Brandweek
- Los Angeles Times
- Financial Times
- Reuters
- BusinessWeek
- MarketWatch
- latimesblogs.latimes.com
- Advertising Age
- promodirect.com
- Economictimes
