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CO-BRANDING

Co-Branding refers to a marketing arrangement where two companies form an alliance to work together. It is typically an arrangement that associates a single product or service with more than one brand name, or someone other than the producer. This topic covers all the news surrounding the latest and most successful co-branding deals.

Co-Branding is part of Business Exchange, suggested by Aaron Anderson. This topic contains 536 news and 119 blog items. Read updated news, blogs, and resources about Co-Branding. Find user-submitted articles and reactions on Co-Branding from like-minded professionals.

News

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MMRGlobal Technology Partner Acquires 13 Million Shares at More Than 3...more

uncertainties; risks associated with exposure to fluctuations in foreign currency exchange rates; variations in our...

Allegiant Air Has International, 757 Service Ambitionsmore

Allegiant hopes to launch a ?loyalty? program by late 2011 or early 2012 that would start with a co-branded credit card...

TriState Benefit Solutions Selects MD On-Line To Drive Electronic Clai...more

MD On-Line to help convert paper-submitting providers to EDI. As part of this relationship, MD On-Line will be...

Midas Reports First Quarter Resultsmore

flow was primarily used for capital investments and to re-pay debt. SpeeDee Co-Brand Update There are currently 49...

Unify, Simplify, Amplify: How Leica Maintains Its Brilliant Photograph...more

into a working darkroom, how does a legacy brand like Leica stay on top? Leica recently announced a co-branding...

Simulated Environment Concepts to be Featured in Interview Seriesmore

discussed during our last shareholder conference call, such as the status of the audit and progress with our...

EMC Enhances Management Of Virtualized Microsoft Applicationsmore

efficiency and business agility, EMC has combined its deep knowledge of Microsoft technologies and virtualization and...

SE Concepts Makes Major Change To Compensation Modelmore

of increased corporate activity as the company prepares to complete its audit, increase distributorships, establish...

Frost & Sullivan Recognizes ChromaDex for the Unique Potential Its...more

the market, this campaign is expected to help enhance consumer awareness of pterostilbene and the products containing...

RelaDyne, Inc. Partners With Des-Case Corporation To Offer Contaminati...more

increase efficiency, and improve the profitability of customers." The strategic alliance between RelaDyne and...

Australia holds interest rates steady, as expected, says current polic...more

BRW's Fast Starters list, partnered with leading Australian sports clubs to develop meaningful relationships with...

Computershare Communication Services Saves Australian Power & Gas ...more

BRW's Fast Starters list, partnered with leading Australian sports clubs to develop meaningful relationships with...

Element14 Brings Design Services And Collaboration To Center Stage At ...more

This ESC-hosted event offers attendees an opportunity to choose one of four developer kits, including element14's first...

View From The Wing - Up to 75% Bonus on Transfers of Hotel Points to U...more

Dividend Miles elite members get a 25% bonus on transfers So a Dividend Miles elite member with a co-branded Mastercard...

JinkoSolar Announces First Quarter 2011 Resultsmore

United States, to produce 6 MW of frameless LSX modules as well as traditional Lumos-framed modules under a co-branded...

JinkoSolar Announces First Quarter 2011 Resultsmore

United States, to produce 6 MW of frameless LSX modules as well as traditional Lumos-framed modules under a co-branded...

JFNew Co-Brands Under Cardno Name To Reflect Expanded Global Networkmore

/PRNewswire/ -- JFNew, a leader in full-service ecological consulting and restoration services, announced today that it...

Consumer Reports Offers New Comparison Toolmore

shop for, say, cellphones, they will also see a link to Billshrink, which will take them to a co-branded Web site where...

Dennis Orzel Joins Chromalloy as Vice President and General Managermore

business's seven operations across three countries and four market sectors. Previously he was President of the Triumph...

RapidBuyr Launches in Tampamore

its 40 web sites where eight million unique SMB/B2B users visit monthly. In addition, ACBJ will promote the co-branded...

TiVo, EchoStar case ends with $500 million payoutmore

Network and two international customers." TiVo was granted an EchoStar license for "certain DVR-related...

Future Grp inks co-branding deal with Marvel for handwashmore

Group, which runs India's largest retail chain in both value and lifestyle formats, has entered into a co-branding deal...

Advertising: Lenovo Aims a Campaign at the Apple Crowdmore

��� The campaign also includes various media partnerships, including one with the youth-oriented nonprofit organization...

El Jimador Tequila Scores Big With Major Soccer Sponsorshipmore

promotions, on-field signage at over 100 nationally televised matches per year, on-site presence at matches, ability to...

ChildCare Education Institute Announces Partnership With Association O...more

ACEI members will be able to enroll in CCEI courses through an online portal custom-designed for ACEI.

Top Sources: Co-Branding

  • Brandweek
  • Los Angeles Times
  • Financial Times
  • Reuters
  • BusinessWeek
  • MarketWatch
  • latimesblogs.latimes.com
  • promodirect.com
  • Advertising Age
  • Economictimes

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