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CO-BRANDING
Co-Branding refers to a marketing arrangement where two companies form an alliance to work together. It is typically an arrangement that associates a single product or service with more than one brand name, or someone other than the producer. This topic covers all the news surrounding the latest and most successful co-branding deals.
Co-Branding is part of Business Exchange, suggested by
Aaron Anderson.
This topic contains
536 news
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119 blog
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Allegiant hopes to launch a ?loyalty? program by late 2011 or early 2012 that would start with a co-branded credit card...
MD On-Line to help convert paper-submitting providers to EDI. As part of this relationship, MD On-Line will be...
flow was primarily used for capital investments and to re-pay debt. SpeeDee Co-Brand Update There are currently 49...
into a working darkroom, how does a legacy brand like Leica stay on top? Leica recently announced a co-branding...
discussed during our last shareholder conference call, such as the status of the audit and progress with our...
efficiency and business agility, EMC has combined its deep knowledge of Microsoft technologies and virtualization and...
of increased corporate activity as the company prepares to complete its audit, increase distributorships, establish...
the market, this campaign is expected to help enhance consumer awareness of pterostilbene and the products containing...
increase efficiency, and improve the profitability of customers." The strategic alliance between RelaDyne and...
BRW's Fast Starters list, partnered with leading Australian sports clubs to develop meaningful relationships with...
BRW's Fast Starters list, partnered with leading Australian sports clubs to develop meaningful relationships with...
This ESC-hosted event offers attendees an opportunity to choose one of four developer kits, including element14's first...
Dividend Miles elite members get a 25% bonus on transfers So a Dividend Miles elite member with a co-branded Mastercard...
United States, to produce 6 MW of frameless LSX modules as well as traditional Lumos-framed modules under a co-branded...
United States, to produce 6 MW of frameless LSX modules as well as traditional Lumos-framed modules under a co-branded...
/PRNewswire/ -- JFNew, a leader in full-service ecological consulting and restoration services, announced today that it...
shop for, say, cellphones, they will also see a link to Billshrink, which will take them to a co-branded Web site where...
business's seven operations across three countries and four market sectors. Previously he was President of the Triumph...
its 40 web sites where eight million unique SMB/B2B users visit monthly. In addition, ACBJ will promote the co-branded...
Network and two international customers." TiVo was granted an EchoStar license for "certain DVR-related...
Group, which runs India's largest retail chain in both value and lifestyle formats, has entered into a co-branding deal...
��� The campaign also includes various media partnerships, including one with the youth-oriented nonprofit organization...
promotions, on-field signage at over 100 nationally televised matches per year, on-site presence at matches, ability to...
ACEI members will be able to enroll in CCEI courses through an online portal custom-designed for ACEI.
Top Sources: Co-Branding
- Brandweek
- Los Angeles Times
- Financial Times
- Reuters
- BusinessWeek
- MarketWatch
- latimesblogs.latimes.com
- promodirect.com
- Advertising Age
- Economictimes
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