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CO-BRANDING

Co-Branding refers to a marketing arrangement where two companies form an alliance to work together. It is typically an arrangement that associates a single product or service with more than one brand name, or someone other than the producer. This topic covers all the news surrounding the latest and most successful co-branding deals.

Co-Branding is part of Business Exchange, suggested by Aaron Anderson. This topic contains 538 news and 119 blog items. Read updated news, blogs, and resources about Co-Branding. Find user-submitted articles and reactions on Co-Branding from like-minded professionals.

News

Recent news on this topic.

Emami turns to 'Dum Maro Dum' to promote talcum powder brandmore

NEW DELHI: Kolkata-based consumer goods firm Emami Ltd today said it has entered into a co-branding pact with Fox Star...

Everyday Health, Inc. Announces Socially Enabled Brand Sponsorship Pla...more

As with our many innovative solutions, this social media platform builds upon our history of providing effective and...

Media Decoder: Thor Doesn't Drive. However ...more

that Acura and the branded entertainment division of rp&, its agency of record, had been considering for potential...

Thor Doesn't Drive. However ...more

that Acura and the branded entertainment division of rp&, its agency of record, had been considering for potential...

Inevitable: Spurlock's 'Greatest Movie Ever Sold' is paid for by corpo...more

quest to create a doc-buster, the documentary equivalent of studio flicks that become blockbusters through...

Local Advertising: New Balance’s Excellence Campaign for the 2011 Bos...more

As any Bostonian can tell you, Marathon Monday, or ‘Patriot’s Day’, is one of the most celebrated days of the year in...

CMAI Completes 2011 Europe/CIS/Africa Petrochemical Company Handbookmore

of each production facility. In addition, production and consumption data included in the flowcharts indicate the...

Rite Aid Promotes Tony Montini To Executive Vice-President Of Merchand...more

current responsibilities for category management. The company���s new store formats include wellness stores, value +...

Full Circle Exchange Partners with CARE, Offers Mother's Day Gifts tha...more

Full Circle Exchange and its philanthropic partners are committed to donating the full purchase price of all CARE...

Review: MTS Pulsemore

first glance, this looks like any other Android touchscreen phone. But the new MTS Pulse (or HTC Pulse, co-branded by...

A Marine's advice on preventing conflictmore

called the��Power of 26. Meanwhile, in Kibera, CFK remains committed to long-term investment in young leaders through...

The "Rite" Business for SUPERVALUmore

same-store sales. Despite this, performance in the Save-a-Lot stores was far more promising. And same-store sales at...

A Marine meditates on ways to prevent ethnic violence in the Third Wor...more

the�� Power of 26 . Meanwhile, in Kibera, CFK remains committed to long-term investment in young leaders through...

Carhartt courts hipsters in Wicker Parkmore

just how far the blue-collar vibe is reaching, Carhartt signed a deal earlier this year to sell a co-branded line with...

VXL announces Microsoft(R) RemoteFX ready WES7 Thin Client Desktops an...more

C24 / C24s), Ds Series (D24s), Es Series (E24s) and 63 series (TC6324) models. As to the VXL-Lenovo co-branded...

AOL Advertising Names Julia Edvardsson Industry Practice Head for Auto...more

joined AOL in 2004 as Director of Client Services in Detroit, overseeing the team responsible for managing large-scale...

Wells Fargo To Pilot EMV Chip Technology For International Travelersmore

its effort to bring EMV chip-enabled cards to its international traveling customers,��� said Stephanie Ericksen, head...

Bruegger's Offers 2011 Tax Day Specialmore

in the fast casual restaurant segment. The company operates 300 Bruegger's Bakeries in North America (including 5...

PUMA�� Selects NMA Group As Global Agency Of Recordmore

/PRNewswire/ -- Global sportlifestyle brand PUMA�� and The NMA Group, world-class leaders in product integration,...

Allscripts to Announce First Quarter 2011 Financial Results on May 5, ...more

or will not be realized within the expected time period; potential difficulties or delays in achieving platform and...

Swap.com Wins "Hot List" Award from Lead411more

We bring people together to swap their stuff through our website, mobile app, local events, homes, schools, and...

OriginOil Signs First Major Distribution Deal With Process Partnermore

in principle to distribute OriginOil���s dewatering and extraction systems to its global customer base.

ET Review: MTS Pulse, the first free smartphonemore

first glance, this looks like any other Android touchscreen phone. But the new MTS Pulse (or HTC Pulse, co-branded by...

Examiner.com And AmericanTowns.com Partner To Enhance Community Conten...more

Community Information widget to each of its 244 local edition web sites. The widget brings users to a co-branded...

It's your funeral, cry if you want tomore

book that you write yourself. Q: All this is free? Who pays you? A: We are working with co-branding with funeral homes...

Top Sources: Co-Branding

  • Brandweek
  • Los Angeles Times
  • Financial Times
  • Reuters
  • BusinessWeek
  • MarketWatch
  • latimesblogs.latimes.com
  • promodirect.com
  • Advertising Age
  • Economictimes

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Product Manager - Local Business Products Yelp | San Francisco, CA
Posted: Jun 6
Account Executive Peoplematter | San Francisco, CA
Posted: Jun 6
SecureBuy Developer / Product Integration Engineer Securebuy - A Signaturelink Company | Ridgeland, MS
Posted: Jun 10
Staff Analyst - New Product Integration Kohler | Kohler, WI
Posted: Jun 10
Sales-Integrated Marketing Consultant Training Program Frost & Sullivan | New York, NY
Posted: Jun 12

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