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CO-BRANDING

Co-Branding refers to a marketing arrangement where two companies form an alliance to work together. It is typically an arrangement that associates a single product or service with more than one brand name, or someone other than the producer. This topic covers all the news surrounding the latest and most successful co-branding deals.

Co-Branding is part of Business Exchange, suggested by Aaron Anderson. This topic contains 536 news and 119 blog items. Read updated news, blogs, and resources about Co-Branding. Find user-submitted articles and reactions on Co-Branding from like-minded professionals.

News

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EasyJet Taps Brand Accord With Villa Rentals,...more

Luton, England-based carriers inaugural flight there. We have complete freedom to talk to anybody. EasyJet is also...

eBay Brings Local Inventory Onlinemore

Local product integration provides increased choice for shoppers; small retailers' offline inventory now visible online...

Universal Pictures And Illumination Entertainment's Hop Lines Up Some ...more

equals more than $75 million, including $19 million in domestic television advertising. Comcast and Kodak are both...

Mad Men Irony: Ad-Agency Drama Mired in Ad Disputemore

more commercials during the hit show ��� wants to cut another two minutes for commercials, work in more product...

EasyJet Taps Brand Accord With Villa Rentals,... 1:28 PMmore

Luton, England-based carriers inaugural flight there. We have complete freedom to talk to anybody. EasyJet is also...

EasyJet Exploits Brand Accord With Villa Rentals, Sainsbury Pactmore

Luton, England-based carriers inaugural flight there. We have complete freedom to talk to anybody. EasyJet is also...

Talks stall between 'Mad Men' creator Matt Weiner and AMC, Lionsgatemore

into the show's length. Another obstacle in the negotiations are the use of so-called product placement and product...

Mad Men's $30 million man balks at cutbacksmore

s "Southland" and FX's "Justified." AMC sources say the network is not asking for much more product...

Season 5 of 'Mad Men' to arrive in 2012more

AMC on negotiations that reportedly include trimming two minutes from each episode to allow for commercials,...

'Mad Men' delayed until 2012more

regular characters from its ensembler. Weiner is also said to be balking at a provision to allow more product...

AMC: Mad Men pushed to '12more

cost containment moves on the pricey period drama, including a trimming of its large ensemble cast and some product...

Mad Men Irony: Ad Agency Drama Mired in Ad Disputemore

asking for more commercials in the hit show���wants to cut another two minutes for commercials, work in more product...

EasyJet Mulls Marketing Tie-Ups; Seeks Links With Mobile Firmsmore

By Kaveri Niththyananthan Of DOW JONES NEWSWIRES AMMAN, Jordan (Dow Jones)--EasyJet PLC (EZJ.LN) is considering...

Emerald BioStructures and ChemDiv Establish Co-Marketing Collaborationmore

business record in life sciences and over 500 research associates equivalent employed globally ChemDiv has successfully...

LDM Group Signs New Retail Clientmore

during a patient's consultation and engages the patient-physician relationship by providing individualized messaging...

Push to reform US online gambling lawsmore

Extract not available.

AOL365: Why Doing Good Work Does Wonders for a Brandmore

a brand's non-profit partnership or cause sometimes enables us to drive 10 times more traffic to the co-branded...

JinkoSolar Announces 6 MW Module Supply Agreement with U.S. Solar Valu...more

JinkoSolar will produce 6 megawatts ("MW") of frameless LSX modules as well as traditional Lumos-framed...

New York Yankees and Scotts Bring Yankee Stadium to Fans' Backyardsmore

care tips and groundskeeper secrets. The multi-faceted agreement will be supported throughout the greater New York area...

Systems & Services Technologies, Inc. Selected By SunTrust As A St...more

is a subsidiary of NCO Group, Inc. SST provides a full range of third-party servicing solutions (private label,...

After You Close a Dealmore

MD 1998" on the bottom. At the conclusion of the press conference, we unveiled a big, red,...

Half of Sheraton's North American hotels newly renovatedmore

hotels there. The most high-profile Sheraton in London - the Park Lane Hotel in Central London, which is co-branded as...

Leading Agencies Select Casale Media's Online Video Solution to Delive...more

The entire experience from companion ad to full screen overlay is designed for the advertiser, with no player...

Netflix: TV's latest great wired hope?more

January premiere of "American Idol." There have been countless false starts toward the holy grail of seamless...

Grockit Hires Strategy Exec as Ed-Tech Turfwar Heats Upmore

Kerry. At Grockit, Greiff will be responsible for strategic growth and large-scale revenue partnerships, including...

Top Sources: Co-Branding

  • Brandweek
  • Los Angeles Times
  • Financial Times
  • Reuters
  • BusinessWeek
  • MarketWatch
  • latimesblogs.latimes.com
  • promodirect.com
  • Advertising Age
  • Economictimes

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