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CO-BRANDING

Co-Branding refers to a marketing arrangement where two companies form an alliance to work together. It is typically an arrangement that associates a single product or service with more than one brand name, or someone other than the producer. This topic covers all the news surrounding the latest and most successful co-branding deals.

Co-Branding is part of Business Exchange, suggested by Aaron Anderson. This topic contains 527 news and 119 blog items. Read updated news, blogs, and resources about Co-Branding. Find user-submitted articles and reactions on Co-Branding from like-minded professionals.

News

Recent news on this topic.

Business lessons to learn from your competitorsmore

In the world of neck to neck competition where each business move has lethal results, there is always a frantic hunt to...

Motorola XOOM, "Capsule"more

future. That's the preposterous though visually impressive message delivered in this mcgarrybowen spot for the Motorola...

RES Software Appoints Gene Bonacci VP of Channels and Strategic Allian...more

role. Bonacci will leverage his deep expertise and understanding of customer needs to create effective channel, sales...

Rachael Ray Hooks Up With Google Archnemesismore

joins Demand's other celebrity partners, Lance Armstrong and Tyra Banks, and, like those folk, will be creating...

Bruegger's Bottomless Mug Campaign Raises $90,000 For Children's Mirac...more

in the fast casual restaurant segment. The company operates 300 Bruegger's Bakeries in North America (including 4...

Rise of Neurocinema: How Hollywood Studios Harness Your Brainwaves to ...more

One thing you aren't likely to hear Sunday night from the Oscar-winning producer after accepting the trophy for Best...

Mozy Enhances Reseller Programmore

EMC), today announced significant enhancements to the Mozy Reseller Program, including the launch of a dedicated...

LDM Group, LLC & MediResource Inc. Partner to Improve Patient Outc...more

during a patient's consultation and engages the patient-physician relationship by providing individualized messaging...

Sachin Tendulkar: A brand worth selling, even if he failsmore

mine.��� Tushar Goculdas , director-sales & marketing Adidas India , said, "The entire cricket range of...

Meet Flo and the E*Trade Baby: The Funny People Behind the Famous Adsmore

was called "The Hail to the Cheese Stephen Colbert Nacho Cheese Doritos 2008 Presidential Campaign.

The Onion, carbonatedmore

Jones, the Seattle-based premium soda maker, has teamed up with The Onion for a co-branded line of six limited edition...

Buick Signs On as March Madness Postgame Sponsormore

well beyond the margins of the tournament. Along with its pregame sponsorship, Infiniti will also be featured in...

JetBlue Airways introduces its "I Love NY" Airbus A320 logoj...more

the unveiling of an Airbus A320 aircraft, aptly named "I Heart Blue York," featuring the airline's co-branded...

JetBlue Airways Introduces 'I Heart Blue York,' the First Aircraft Liv...more

the unveiling of an Airbus A320 aircraft, aptly named "I Heart Blue York," featuring the airline's co-branded...

Marvel, NBA teaming up to blend comics, athleticsmore

launch the New York collection and the Staples Center will be the first destination for L.A. Lakers co-branded...

Chanel Iman Announces the Expansion of the Victoria's Secret PINK and ...more

beginning in Fall 2011, the Victoria's Secret (VS) PINK and National Football League (NFL) exclusive assortment of...

Bigg Boss, KBC among reality shows attracting marketers & advertis...more

These shows are highly popular, particularly among the youth, and offer a wide scope for brand visibility including...

Encore Networks and RFL Electronics Sign Strategic, Co-Branding Agreem...more

customer demand for comprehensive next generation fiber network solutions, Encore Networks and RFL Electronics today...

Passages Malibu Drug & Alcohol Treatment Center Announces Co-Brand...more

Passages Malibu to Launch Co-Branded Online Therapy Directory with Psychology Today MALIBU, Calif., Jan 25, 2011...

The American Legion, USAA Announce Co-Branded Credit Cardmore

USAA Bank Providing Co-branded Credit Card to Legionnaires SAN ANTONIO, Jan 25, 2011 (BUSINESS WIRE) -- USAA and The...

Color meanings can be lost and found in translationmore

We often consider only the connotations of colors in our own culture; however, colors carry various different – often...

Overland SnapSAN S1000 Achieves VMware Ready(TM) Statusmore

Channel, or SAS connectivity, and the ability to scale to 120TB. The VMware Ready program is a VMware co-branding...

GlaxoSmithKline And DENTSPLY International Sign Global Agreement To Cr...more

in professional dental products, today announced that they have entered into an agreement to create a portfolio of...

Spare Backup Sees Progressive Ramp in Revenue from Recently Announced ...more

uncertainty and instability in financial and lending markets, including global economic uncertainties; variations in...

Get Travel Insurance and Stop Winter Whiteouts From Wiping Out Your Tr...more

also specializes in providing integrated technology solutions for the travel insurance industry, with over 2,000...

Top Sources: Co-Branding

  • Brandweek
  • Los Angeles Times
  • Financial Times
  • Reuters
  • BusinessWeek
  • MarketWatch
  • latimesblogs.latimes.com
  • Advertising Age
  • promodirect.com
  • Economictimes

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Design Strategy Director Brown-Forman Beverages | Louisville, KY
Posted: May 12
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