LAST week I noted that neither a Chinese trade deficit or a yuan that's trading near fair value imply that China's...
Join Business Exchange
to access the most
relevant content for you,
filtered by like-minded
business professionals.
Learn more
CONSUMER MARKETING
Over the years, there has been a shift in emphasis from engagement of consumers with the creative message, to the media that it runs in. Consumer marketing covers this shift and other trends in how companies are marketing to consumers.
Consumer Marketing is part of Business Exchange, suggested by
Steve Greenberger.
This topic contains
838 news
and
438 blog
items.
Read updated news, blogs, and resources about Consumer Marketing. Find user-submitted articles and reactions on Consumer Marketing from
like-minded professionals.
Most Active
The most active stories in this topic based on user activity.
Digital signage technology is being deployed in retail and restaurant environments with increasing success.
Here are 15 infographics for 2012 that excel at presenting data to marketers.
It is an obvious one yet often overlooked which can affect your sales and profit.
Tom interviews Julia Fitzgerald, Chief Digital Engagement Officer at Sears Holdings Corporation. She shares what worked...
Asking just one key one question before you take action can save you time and money.
Possibly the most important aspect of a loyalty program is its benefits. Be it lack of vision, lack of creativity, or...
Social media has a measurable impact on Google organic search results, with Google+ improving rankings the most.
Organizations understand the vital importance of innovation. Chief Executives talk about it, managers nurture it and...
Using Google Plus for Business to its full potential might help you take your company to the next level.
"Marketing is no longer about building a brand. There's now a need for brand defense." Today's brands are...
Content is King. Your words influence your readers and cause them to take some particular action. The action is...
The “Beyond Digital” study paints a portrait of a rapidly changing audience that is adopting a wide range of digital...
LOS ANGELES, Calif., April 9, 2012 (SEND2PRESS NEWSWIRE) -- Whether you call it publicity, media relations or hype,...
It’s bad enough when you walk out of the bathroom with your dress tucked into your underwear. It’s worse when your...
The three Stooges is a classic that with many lessons for people doing marketing and PR. Each character represents a...
There is so much wrong with the “marketing is dead” claims that it’s hard to know where to start.
OVERLAND PARK, Kan., April 11, 2012 (SEND2PRESS NEWSWIRE) -- Long Term Care Associates (LTCA), a member of the National...
Social media reminds me of Mouse Trap. Get a mention in a newspaper, share a link on Twitter, it's retweeted, posted on...
This infographic pits inbound marketing against outbound marketing -- can you guess which one is winning?
trendwatching.com is an independent and opinionated trend firm located in Amsterdam, scanning the globe for the most...
Many people looking to be a guest on talk radio get nervous about a possible controversy during the interview.
We ask the best CRM experts to help small business on how to use CRM tools for a customer-centric strategy
Top Sources: Consumer Marketing
- brandingstrategyinsider.com
- The Star Also Rises
- drewkerrpress.com
- pamorama.net
- BusinessWeek
- emsincorporated.com
- screenmediadaily.com
- All Journals (past 7 Days)
- mlcwideangle.exbdblogs.com
- mytechboxonline.com
account