When Ford Motor Co. reported a third-quarter profit of nearly $1 billion this week, analysts cited a number of factors,...
Join Business Exchange
to access the most
relevant content for you,
filtered by like-minded
business professionals.
Learn more
CONSUMER MARKETING
Over the years, there has been a shift in emphasis from engagement of consumers with the creative message, to the media that it runs in. Consumer marketing covers this shift and other trends in how companies are marketing to consumers.
Consumer Marketing is part of Business Exchange, suggested by
Steve Greenberger.
This topic contains
763 news
and
763 blog
items.
Read updated news, blogs, and resources about Consumer Marketing. Find user-submitted articles and reactions on Consumer Marketing from
like-minded professionals.
Most Active
add content
The most active stories in this topic based on user activity.
"Build it and they will come." We hear that mantra a lot. But with innovation, it is often more like,...
Not much surprises us these days. And that, by and large, is the way we like it. We have more control than ever over...
Could mobile advertising finally be on its way to consumer acceptance and success?
Procter & Gamble indicated Thursday that it will boost marketing spending over the next year as it introduces a run...
Grab yourself a steaming bowl of Rice-a-Pony and sit back while the Unbound Edition Players present "The Gypsy and...
Mayday! Northwest's Buzz Score Crashes Oct 30, 2009 The domestic airline sector had been the subject of low-flying buzz.
Adult perceptions of leading QSRs have been improving for the past year -- and the latest BrandIndex data show brand...
It appears that you are using an out dated web browser Internet Explorer 6. While you may still visit this website we...
Remember when ad-supported music was going to save the industry? Spiralfrog was lavished with praise and endless press...
Price is the key lever decision-makers can operate to influence revenue, and a growing number of businesses seek to do...
WASHINGTON (Reuters) - New York's mandate that fast-food restaurants post calorie information on their menus has...
The blog entry discusses a frequently overlooked revenue source for the mobile industry as a whole and for mobile...
-- Your mission, if you choose to accept it, is to seek out covert items at fast food chains around the country.
Leo Burnett in London classes up McDonald's in this poetic U.K. spot about the types of people who pass by (or rather,...
I don’t know how many of you follow box office results, but I’d like to point your attention to Paranormal Activity, a...
What can Romano’s Macaroni Grill’s re-engineering of its tomato bruschetta dish teach us about innovation in a...
As the economy faltered late last year, a lot of the marketers I work with started rethinking how important their...
A New Mobile Mandala. Check out the Conversation
If anyone is in any doubt the way people communicate with each other and with companies has changed dramatically (see...
Pricing has evolved from the ancient art of haggling to the application of scientific methods to the micromarket.
Two autumn’s ago, Chevron, working with the Economist Group, launched Energyville as part of its Will you Join Us...
Online social networks put a new face on brand-damaging activities, ranging from reputation attacks to imposter sites
T-Mobile - 'Life's for Sharing' Dance campaign by Kevin Roberts I was recently contacted by a journalist to talk about...
Wendy's Gets Real Buzz From Bacon Deluxe Launch Oct 16, 2009 Only a week after unleashing its Bacon Deluxe burger and a...
Top Sources: Consumer Marketing
- brandingstrategyinsider.com
- The Star Also Rises
- BusinessWeek
- mytechboxonline.com
- USA Today
- blogs.harvardbusiness.org
- New York Times
- ProQuest: Marketing Consumer behavior
- brandingstrategyinsider.com
- seomoz.org
