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CONSUMER MARKETING back to topic

» We Want to Suck Your Wallet Dry

3nd in a series of articles on Underbranding, the process of strengthening the substance that lies under your brand.

nowpossible.com. Added by Bruce Kasanoff on July 10, 2012

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Bruce Kasanoff shared a reaction in Consumer Marketing 344 days ago

“No company's brand is "Sell, Sell, Sell!," but that's exactly what their culture promotes.”

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