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CONSUMER MARKETING

Over the years, there has been a shift in emphasis from engagement of consumers with the creative message, to the media that it runs in. Consumer marketing covers this shift and other trends in how companies are marketing to consumers.

Consumer Marketing is part of Business Exchange, suggested by Steve Greenberger. This topic contains 838 news and 438 blog items. Read updated news, blogs, and resources about Consumer Marketing. Find user-submitted articles and reactions on Consumer Marketing from like-minded professionals.

Blogs

Recent blog posts on this topic.

Unions continue Telstra Siebel attackmore

Telstra about the problems and had been rebuffed by David Moffatt, Telstra group managing director of consumer...

My Techbox Poll on Mobile Social Networkingmore

You’d agree that in the fast-paced techdom, marketers want to run faster than even their technologies.

The Importance of Results in Marketingmore

Big companies spend millions on marketing without accountability. This is like selling product for less than cost.

Breaking: Layoffs at Rogers [Updated]more

Glow (one Web and one in-book art/edit staff), an associate art director at Today's Parent, a consumer marketing...

Alton Towers names consumer marketing chiefmore

Alton Towers Resort has appointed Mike Meredith as head of consumer marketing as it looks to continue its repositioning.

The Internet’s Effect on the 2008 Presidential Electionmore

...role in how American voters get political information and express their views,” said Ken Wirt, VP of consumer...

Marketing 2.0 and customer communities in the social webmore

...what about customers communities in btob marketing?. It seems that these ideas can be applied only (or mainly) in...

Microsoft’s latest sales tactic: The Apple Taxmore

Brad Brooks (pictured right), the man in charge of Microsoft’s consumer marketing, claims Mac buyers face a series of...

Web 2.0 & Email: FriendFeedmore

Consumer marketing systems could also learn something from this.

Right Place, Right Time? ... Approaching Place-based Media (a.k.a....more

> Delivering consumer-marketing focus:  The final point, which I won’t elaborate on as it is pretty obvious, is that...

Direct to Consumer Marketing Made Uncomplicatedmore

...by Stephen James Mobile phone marketing, otherwise known as digital marketing, is the modern evolution of direct...

Live Your Moment With the New Xbox Ad Campaign!more

Christmas games line-up ever.  We’re speaking to consumers through a fully integrated consumer marketing campaign aimed...

Program Director-Consumer Marketing / Good Egg Studios / Atlanta, GAmore

We have an immediate opening for a Program Director-Consumer Marketing with at least 4 - 8 years experience in retail...

Top Sources: Consumer Marketing

  • brandingstrategyinsider.com
  • The Star Also Rises
  • All Journals (past 7 Days)
  • ProQuest: Marketing Consumer behavior
  • smartfusion.ca
  • blogs.harvardbusiness.org
  • unboundedition.com
  • seomoz.org
  • themarketresearchevent.blogspot.com
  • blogs.e-bim.com

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Director of Marketing Biolite | Brooklyn, NY
Posted: May 10
Assoc. Director-Consumer Marketing-Women's Health Shionogi | Florham Park, NJ
Posted: May 24
Consumer Displays Product Marketing Manager HP | Houston, TX
Posted: May 20
Sr. Marketing Manager - Consumer Strategy Intuit | San Diego, CA
Posted: May 17

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