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CONSUMER MARKETING
Over the years, there has been a shift in emphasis from engagement of consumers with the creative message, to the media that it runs in. Consumer marketing covers this shift and other trends in how companies are marketing to consumers.
Consumer Marketing is part of Business Exchange, suggested by
Steve Greenberger.
This topic contains
838 news
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438 blog
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Read updated news, blogs, and resources about Consumer Marketing. Find user-submitted articles and reactions on Consumer Marketing from
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Recent blog posts on this topic.
Insight from behavioral science.
The basic concept of some products predicts failure. Not because they don’t work, but because they don’t make sense.
It’s futile trying to change minds in the marketplace. For example...
When you study the marketing wars, the well-differentiated specialist tends to be the winner.
Why do people buy what they buy?
While the mind may still be a mystery, we know one thing about it that is for certain—it’s under attack.
Loss of focus is really all about line extension. And no issue in marketing is so controversial.
Our perceptions are selective. And our memory is highly selective.
Price (or even paying a bit more) is not the central issue. It never was. It isn't now.
There are several benefits from employing a corporate branding strategy which a corporation can exploit.
Jack Trout on what GM can do to rebuild its brands.
"Pay for play" seems like a back-up plan for a company that is just plain insecure about public relations.
Hardee's “Name Our Holes” campaign sure has lathered up the Internet. AdAge recently calls Hardee's out for...
America Happiest Families Posted by: Michael Arndt on July 18 We at BusinessWeek love lists, such as the World’s...
Last year’s economic meltdown has shone a disproportionate light on financial and automotive companies.
In 2009, more data will be generated by individuals than in the entire history of mankind through 2008.
Michael starts off this morning’s discussion presenting the EmSense Enabled headsets that combine both neuroscience and...
Is GM's new chief executive making the right moves?
The inevitable economic recovery is arguably just around the corner. Yes, it’s always too far ahead.
Business Strategy Innovation has published a white paper to its web site on "Broadcasting the Voice of the...
One ad campaign that resonates with me surprisingly comes from a bank. HSBC’s “Point of View” airport campaign is...
Top Sources: Consumer Marketing
- brandingstrategyinsider.com
- The Star Also Rises
- All Journals (past 7 Days)
- ProQuest: Marketing Consumer behavior
- smartfusion.ca
- blogs.harvardbusiness.org
- unboundedition.com
- seomoz.org
- themarketresearchevent.blogspot.com
- blogs.e-bim.com
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Jobs in this Topic
Senior Manager, Marketing - Consumer Electronics/Digital Imaging
Amazon.com
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Seattle, WA
Posted: May 25
