Join Business Exchange
to access the most
relevant content for you,
filtered by like-minded
business professionals.
Learn more

CONSUMER MARKETING

Over the years, there has been a shift in emphasis from engagement of consumers with the creative message, to the media that it runs in. Consumer marketing covers this shift and other trends in how companies are marketing to consumers.

Consumer Marketing is part of Business Exchange, suggested by Steve Greenberger. This topic contains 838 news and 438 blog items. Read updated news, blogs, and resources about Consumer Marketing. Find user-submitted articles and reactions on Consumer Marketing from like-minded professionals.

Most Active

post a job

Job listings related to this topic.

Consumer Marketing: JOBS

Biolite – Brooklyn, NY
to protect health and have also failed to catalyze consumer demand due to minimal functionality beyond that of ... AND EXPERIENCE REQUIRED: 5 plus years experience marketing consumer durable goods, social enterprise or...
BusinessWeek. Posted 18 days ago.
Burger King – Miami, FL
strategic and tactical decisions Develops and manages the marketing research budget for assigned research areas. ... in order to effectively design, manage, and interpret consumer research studies. Computer literate (Word, Excel,...
Burger King. Posted 5 days ago.
Burger King – Miami, FL
resolve complex problems that have implications beyond the Consumer Insights department Develops business plan to ... MBA preferred 7-10 years experience of professional marketing research experience and/or food/product research...
Burger King. Posted 5 days ago.
Assurant – San Jose, CA
Strategic Performance Manager (Sales) - Wireless / Consumer Electronics Industry! Assurant Solutions is a group of four ... computers, home appliances, cell phones and other consumer electronics; maintaining their personal vehicles...
Assurant. Posted 5 days ago.
A+e Networks – New York, NY
best-in-class marketing activities across a variety of consumer marketing touchpoints to drive strong ratings for ... PARTNERSHIPS THAT LEVERAGE BRAND STRENGTH FOR GREATER MARKETING CLOUT. -DIRECT MEDIA BUYING AGENCY TO ENSURE...
Monster. Posted 3 days ago.
PwC – New York, NY
demonstration of extensive operational knowledge in the Consumer Products and Retail industries including household ... and supply chain, product development, brand management, marketing, new service development, and/or customer...
PwC. Posted 2 days ago.
International Firm – Culver City, CA
Sr. Consumer Marketing Manager Location: Los Angeles, California Summary of Role: The Sr. Consumer Marketing Manager is ... with marketers in the Commercial Organizations, Marketing Communication and Professional Marketing Teams to...
TheLadders.com. Posted 7 days ago.
Safeway – Pleasanton, CA
of all consumer-driven PR communications and Buzz Marketing (event and social/digital marketing) strategies, ... in the Consumer Public Relations/Buzz Marketing and Consumer Communications field, as well as collaborating,...
Safeway. Posted 12 days ago.
Amazon.com – Seattle, WA
inventory management, finance, operations and online marketing, to drive the performance of strategic vendor ... of marketing and site merchandising efforts, to include marketing campaigns, search engine optimization (SEO)...
Amazon.com. Posted 3 days ago.
AT&T – Plano, TX
* Develop (product/segment) marketing & communication plans that encompass new product launch, advertisement, promotiona ... EOE/AA/M/F/D/V Job - Marketing/PR Primary Location - Texas-Plano Other Locations - Georgia-Atlanta, Texas-Dallas, Illino...
AT&T. Posted 5 days ago.
Gores Group / Mexx – New York, NY
looking forprivate equity portfolio company experience in a consumer related portfoliocompany. The summer associate ... management consulting firm,investment bank or a leading consumer company. Direct experience in consumer marketing,...
Doostang. Posted 3 days ago.
Usms – San Jose, CA
Consumer Lending & Finance Consultant! Marketing and Business Development Specialist Earn up to $147K 1st yr Not MLM or ... and training, mentoring system. Market Cash- Management; Marketing; Business Development, and Consumer Lending and...
TheLadders.com. Posted 18 hours ago.
Human Rights Campaign – Washington, DC
Consumer Marketing Internship The Consumer Marketing Department at the Human Rights Campaign is responsible for the ... and Consumer Marketing. Responsibilities: The Consumer Marketing Department internship consists of general...
washingtonpost.com. Posted 107 days ago.
AT&T – New York, NY
Director - Emerging Markets: Consumer Products Group The Director, Emerging Markets CPG is responsible for initiating ... as a source for state-of-the-art advertising and marketing tools and insights. Additional Responsibilities:...
AT&T. Posted 26 days ago.
Gregg & Associates – Charlotte, NC
VICE PRESIDENT-GLOBAL SALES MechanicalMachinery for Consumer Products Salary, Bonus, Relocation Assistance - DOE ... - The VP of Sales in coordination with the VP of Marketing and Business Development establishes both market...
ZipRecruiter. Posted 10 days ago.
Kimberly Clark – Massachusetts
Job Description: Kimberly-Clark is leading the world in essentials for a better life. Headquartered in Dallas, Texas, with nearly 57,000 employees worldwide and operations in 36 countries, Kimberly-Clark posted sales of $20.8 billion in...
Monster. Posted 3 days ago.
Ops-hospitality – Atlanta, GA
Consumer Relationships Marketing Summary : The Director of Consumer Relationships Marketing will have direct strategic ... program, create compelling targeted promotions, inform marketing at all levels Execute/supervise consumer research...
TheLadders.com. Posted 14 days ago.
Large Corporation In NY – New York, NY
Marketing Manager: Product Marketing/ Consumer Products This role will manage new product introduction plans and process ... marketing. Exposure to electronic/technical products Marketing is highly preferred! Channel marketing experience...
TheLadders.com. Posted 47 days ago.
Consumer Electronics Comapny – California
Directs and leads the activities of Regional Brand Marketing, e-Commerce Marketing and Database Marketing . ... of Brand Marketing, e-Commerce Marketing and Database Marketing towards attainment of Marketing goals and...
TheLadders.com. Posted 55 days ago.
Honeybaked – Atlanta, GA
ESSENTIAL FUNTIONS Champion a consumer/shopper insights-to-action approach in the strategic development, execution and m ... REQUIRED LICENSES, CERTIFICATES, OR KNOWLEDGE Expertise in marketing, retail activation, brand planning, retail...
TheLadders.com. Posted 28 days ago.
Manufacturer of Liquid Dispensers – Cary, IL
facilitates the application of liquids and similar, in the consumer marketplace, this accomplished marketing director ... Primarily through such first-hand market information, the Marketing Director provides Operations Planning with current...
TheLadders.com. Posted 28 days ago.
Bulk Molding Compounds – West Chicago, IL
The ideal candidate for this position will meet the following criteria: - 4 year BS/BA (marketing and/or plastics engine ... - Minimum of 5 years Marketing/Sales experience in the consumer product space. - Outstanding communications skills...
TheLadders.com. Posted 19 hours ago.
Leading Consumer Packaged Goods Company – New York, NY
development of marketing communications (e.g. packaging, consumer promotions, advertising). Determine appropriate ... consumer marketing experience, preferably in a Fortune 500 consumer packaged goods company, Pharmaceutical or...
TheLadders.com. Posted 21 days ago.
Kimberly-Clark – Dallas, TX
Summary: The Senior Technical Leader, eCommerce Consumer Marketing Research, is responsible for driving consumer ... testing and reporting/scorecards Ownership for key consumer marketing research eCommerce vendor/supplier...
TheLadders.com. Posted 21 days ago.
Amazon.com – Seattle, WA
Amazon.com is looking for an experienced business leader to join the Consumer Electronics / Digital Imaging category on ... talented marketing manager to drive dyanamic and innovative marketing campaigns for strategic vendor partners. This...
Amazon.com. Posted 3 days ago.

Most Active Articles in this Topic

Rebalancing: Waiting for the Chinese consumer

LAST week I noted that neither a Chinese trade deficit or a yuan that's trading near fair value...

economist.com.

Is Digital Signage Making Consumer Engagement Easier?

Digital signage technology is being deployed in retail and restaurant environments with increasing...

beoriginal-web-solutions.co.uk.

15 Informative 2012 Marketing Infographics

Here are 15 infographics for 2012 that excel at presenting data to marketers.

pamorama.net.

Avoid This Target Market Mistake Before It Is Too Late

It is an obvious one yet often overlooked which can affect your sales and profit.

m4bmarketing.com.

Featured White Papers


Report comment contains invalid characters. ()
cancel
Search Cancel