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<title>Consumer Marketing - Business Exchange</title>
<subtitle>Most Active Articles</subtitle>
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<updated>2013-05-24T21:46:13.834-04:00</updated>
<author>
<name>Business Exchange</name>
<email>Business_Exchange@businessweek.com</email>
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<id>urn:com:businessweek:bx:topic:most-active:consumer-marketing</id>
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<entry>
<title>Make It Easy to Buy</title>
<link href="http://bx.businessweek.com/consumer-marketing/make-it-easy-to-buy/16289794801407635218-de02b3bfff8f9cc61ff2be1f7367bd63/"/>
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<updated>2013-05-14T17:21:20.085-04:00</updated>
<summary>Remove the obstacles to a sale. Make it easy to order. Make it easy to pay. Everything matters. Everything counts.</summary>
<content type="html">Remove the obstacles to a sale. Make it easy to order. Make it easy to pay. Everything matters. Everything counts.</content>
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<title>thesalesblog.com</title>
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<bx:external-link>http://thesalesblog.com/blog/2013/05/13/make-it-easy-to-buy/</bx:external-link>
<bx:adder>
<bx:fullname>Roz Bennetts</bx:fullname>
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<entry>
<title>Grow Your Business. Simplify The Customer Experience</title>
<link href="http://bx.businessweek.com/consumer-marketing/grow-your-business-simplify-the-customer-experience/3683856196608104106-db703106d4144f52306e1f96551e2b66/"/>
<id>urn:com:businessweek:bx:article:3683856196608104106-db703106d4144f52306e1f96551e2b66</id>
<updated>2013-05-21T01:40:38.720-04:00</updated>
<summary>Save your customer&#39;s time and sell additional products or service. It is about using the power of simplicity.</summary>
<content type="html">Save your customer&#39;s time and sell additional products or service. It is about using the power of simplicity.</content>
<source>
<title>m4bmarketing.com</title>
</source>
<bx:external-link>http://www.m4bmarketing.com/grow-your-business-simplify-customer-experience/</bx:external-link>
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<bx:fullname>Susan Oakes</bx:fullname>
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<entry>
<title>Are Marketing Reviews Scary?</title>
<link href="http://bx.businessweek.com/consumer-marketing/are-marketing-reviews-scary/5154987376018298774-88cdfde77887fbaf7fde6b5c6c760eba/"/>
<id>urn:com:businessweek:bx:article:5154987376018298774-88cdfde77887fbaf7fde6b5c6c760eba</id>
<updated>2013-02-21T23:26:34.104-05:00</updated>
<summary>No and here are the key reasons why they can help grow your business.</summary>
<content type="html">No and here are the key reasons why they can help grow your business.</content>
<source>
<title>m4bmarketing.com</title>
</source>
<bx:external-link>http://www.m4bmarketing.com/are-marketing-reviews-scary/</bx:external-link>
<bx:adder>
<bx:fullname>Susan Oakes</bx:fullname>
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<entry>
<title>Marketing for Dentists: Top Ten Tips to Increase Your Digital Footprint</title>
<link href="http://bx.businessweek.com/consumer-marketing/marketing-for-dentists-top-ten-tips-to-increase-your-digital-footprint/9170185138617197600-ed614113226c0df9cdb8608a244a86e0/"/>
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<updated>2013-05-23T22:42:09.372-04:00</updated>
<summary>This article discusses five of the top ten tips to increase your digital footprint. Published on Hdassoc.org - written by Sebastian Aroca with Hispanic Market Advisors.</summary>
<content type="html">This article discusses five of the top ten tips to increase your digital footprint. Published on Hdassoc.org - written by Sebastian Aroca with Hispanic Market Advisors.</content>
<source>
<title>hdassoc.org</title>
</source>
<bx:external-link>http://www.hdassoc.org/news-and-events/marketing-for-dentists/top-ten-tips-to-increase-your-digital-footprint</bx:external-link>
<bx:adder>
<bx:fullname>Sebastian Aroca</bx:fullname>
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<entry>
<title>Do Not Say Sorry To Retain Customers</title>
<link href="http://bx.businessweek.com/consumer-marketing/do-not-say-sorry-to-retain-customers/11400837584354917663-1e2b251e6c59faa19ca52158948e4043/"/>
<id>urn:com:businessweek:bx:article:11400837584354917663-1e2b251e6c59faa19ca52158948e4043</id>
<updated>2013-05-23T01:49:38.200-04:00</updated>
<summary>Use simplicity to make sure your products or services are available when they want to buy.</summary>
<content type="html">Use simplicity to make sure your products or services are available when they want to buy.</content>
<source>
<title>m4bmarketing.com</title>
</source>
<bx:external-link>http://www.m4bmarketing.com/retain-customers-sorry/</bx:external-link>
<bx:adder>
<bx:fullname>Susan Oakes</bx:fullname>
<bx:id>soakes246</bx:id>
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<entry>
<title>Could Service Delivery be Your Secret Weapon?</title>
<link href="http://bx.businessweek.com/consumer-marketing/could-service-delivery-be-your-secret-weapon/5770454570215251850-f0f8536f2214deac745713dfd609baa0/"/>
<id>urn:com:businessweek:bx:article:5770454570215251850-f0f8536f2214deac745713dfd609baa0</id>
<updated>2013-03-26T00:27:26.277-04:00</updated>
<summary>Understanding and improving the steps customers take can result in increased sales.</summary>
<content type="html">Understanding and improving the steps customers take can result in increased sales.</content>
<source>
<title>m4bmarketing.com</title>
</source>
<bx:external-link>http://www.m4bmarketing.com/service-delivery-secret-weapon/</bx:external-link>
<bx:adder>
<bx:fullname>Susan Oakes</bx:fullname>
<bx:id>soakes246</bx:id>
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<entry>
<title>Cheap chic - a recession mega trend?</title>
<link href="http://bx.businessweek.com/consumer-marketing/cheap-chic---a-recession-mega-trend/17136950988785908514-33070e413bf81ea455888d7345765ad7/"/>
<id>urn:com:businessweek:bx:article:17136950988785908514-33070e413bf81ea455888d7345765ad7</id>
<updated>2013-03-31T06:18:02.344-04:00</updated>
<summary>In a world mired by economic problems supermodel Gisele Bündchen in cheap flip flops made a maker of low-priced sandals really take off. Will more companies follow suit?</summary>
<content type="html">In a world mired by economic problems supermodel Gisele Bündchen in cheap flip flops made a maker of low-priced sandals really take off. Will more companies follow suit?</content>
<source>
<title>catarinasworld.com</title>
</source>
<bx:external-link>http://catarinasworld.com/cheap-chic-a-recession-mega-trend/</bx:external-link>
<bx:adder>
<bx:fullname>Catarina Alexon</bx:fullname>
<bx:id>calexon582</bx:id>
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<entry>
<title>United Wholesale Mortgage Rolls Out Marketing Program for Brokers | Advertising and Marketing News</title>
<link href="http://bx.businessweek.com/consumer-marketing/united-wholesale-mortgage-rolls-out-marketing-program-for-brokers--advertising-and-marketing-news/15507905120222699118-d183c914ec931c0c7d9c438c0632bfcb/"/>
<id>urn:com:businessweek:bx:article:15507905120222699118-d183c914ec931c0c7d9c438c0632bfcb</id>
<updated>2013-04-09T13:35:57.074-04:00</updated>
<summary>TROY, Mich., April 9, 2013 (SEND2PRESS NEWSWIRE) -- United Wholesale Mortgage (UWM), the fourth largest wholesale mortgage lender in the nation, today announced it has launched a free Web portal that enables brokers they work with to produce customized flyers, with options geared towards also marketing to borrowers and REALTORS(R). The system offers an easy-to-use interface by which to tailor marketing pieces, thus promoting the growth of their businesses and personal brands. - Advertising and Marketing News - Send2Press Apr 9, 2013</summary>
<content type="html">TROY, Mich., April 9, 2013 (SEND2PRESS NEWSWIRE) -- United Wholesale Mortgage (UWM), the fourth largest wholesale mortgage lender in the nation, today announced it has launched a free Web portal that enables brokers they work with to produce customized flyers, with options geared towards also marketing to borrowers and REALTORS(R). The system offers an easy-to-use interface by which to tailor marketing pieces, thus promoting the growth of their businesses and personal brands. - Advertising and Marketing News - Send2Press Apr 9, 2013</content>
<source>
<title>send2press.com</title>
</source>
<bx:external-link>http://www.send2press.com/newswire/United-Wholesale-Mortgage-Rolls-Out-Marketing-Program-for-Brokers_2013-04-0409-003.shtml</bx:external-link>
<bx:adder>
<bx:fullname>Christopher Simmons</bx:fullname>
<bx:id>csimmons281</bx:id>
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<entry>
<title>Think Strategically To Enjoy Additional Sales</title>
<link href="http://bx.businessweek.com/consumer-marketing/think-strategically-to-enjoy-additional-sales/8929413234847754904-9494ed8aab18557af8f116b04c9732f2/"/>
<id>urn:com:businessweek:bx:article:8929413234847754904-9494ed8aab18557af8f116b04c9732f2</id>
<updated>2013-04-23T01:57:17.726-04:00</updated>
<summary>Customers give hints that can lead to new opportunities to grow your business.</summary>
<content type="html">Customers give hints that can lead to new opportunities to grow your business.</content>
<source>
<title>m4bmarketing.com</title>
</source>
<bx:external-link>http://www.m4bmarketing.com/think-strategically-additional-sales/</bx:external-link>
<bx:adder>
<bx:fullname>Susan Oakes</bx:fullname>
<bx:id>soakes246</bx:id>
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<entry>
<title>Aligning Content With Customer Needs</title>
<link href="http://bx.businessweek.com/consumer-marketing/aligning-content-with-customer-needs/7602619883028956437-74290973c1020e32201a02daf062f5d3/"/>
<id>urn:com:businessweek:bx:article:7602619883028956437-74290973c1020e32201a02daf062f5d3</id>
<updated>2013-04-15T11:07:08.219-04:00</updated>
<summary>Are you creating content without purpose? Stop! In this blog we discuss the steps a business can take to aligning content with customer needs.</summary>
<content type="html">Are you creating content without purpose? Stop! In this blog we discuss the steps a business can take to aligning content with customer needs.</content>
<source>
<title>axzm.com</title>
</source>
<bx:external-link>http://www.axzm.com/aligning-content-with-customer-needs</bx:external-link>
<bx:adder>
<bx:fullname>Steve Floyd</bx:fullname>
<bx:id>sfloyd693</bx:id>
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<entry>
<title>Konsumen Cerdas Paham Perlindungan Konsumen 2013</title>
<link href="http://bx.businessweek.com/consumer-marketing/konsumen-cerdas-paham-perlindungan-konsumen-2013/5297751456644116957-fa6438225146c0bb2eca00c160b1f731/"/>
<id>urn:com:businessweek:bx:article:5297751456644116957-fa6438225146c0bb2eca00c160b1f731</id>
<updated>2013-03-08T11:01:54.232-05:00</updated>
<summary>Indonesia furniture handicraft wholesale marketplace</summary>
<content type="html">Indonesia furniture handicraft wholesale marketplace</content>
<source>
<title>kulinerpilihanku.blogspot.com</title>
</source>
<bx:external-link>http://kulinerpilihanku.blogspot.com/2013/03/konsumen-cerdas-paham-perlindungan.html</bx:external-link>
<bx:adder>
<bx:fullname>zyyro zick</bx:fullname>
<bx:id>zzick958</bx:id>
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<entry>
<title>What #Eastwooding Teaches Us about Idea Generation</title>
<link href="http://bx.businessweek.com/consumer-marketing/what-eastwooding-teaches-us-about-idea-generation/2183983195297862553-c2054b37ab651bf596355709659211a4/"/>
<id>urn:com:businessweek:bx:article:2183983195297862553-c2054b37ab651bf596355709659211a4</id>
<updated>2012-10-04T19:20:16.122-04:00</updated>
<summary>#Eastwooding - as talking to an empty chair came to be called - spread like wildfire as Twitter users crowed about how ridiculous it was to fake a conversation with someone who wasn&#39;t actually there. But #Eastwooding is far more common than people think especially during ideation.</summary>
<content type="html">#Eastwooding - as talking to an empty chair came to be called - spread like wildfire as Twitter users crowed about how ridiculous it was to fake a conversation with someone who wasn&#39;t actually there. But #Eastwooding is far more common than people think especially during ideation.</content>
<source>
<title>innovationexcellence.com</title>
</source>
<bx:external-link>http://www.innovationexcellence.com/blog/2012/10/02/what-eastwooding-teaches-us-about-idea-generation/</bx:external-link>
<bx:adder>
<bx:fullname>Dru Sturgess</bx:fullname>
<bx:id>dsturgess259</bx:id>
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<entry>
<title>Simplicity Gets Your Business New Customers</title>
<link href="http://bx.businessweek.com/consumer-marketing/simplicity-gets-your-business-new-customers/3522646407467222508-8a665c95e0573ee9ab700987aa7b1902/"/>
<id>urn:com:businessweek:bx:article:3522646407467222508-8a665c95e0573ee9ab700987aa7b1902</id>
<updated>2013-05-09T20:48:49.939-04:00</updated>
<summary>To get new customers think about using simplicity. You can differentiate your business from competitors and grow your business.</summary>
<content type="html">To get new customers think about using simplicity. You can differentiate your business from competitors and grow your business.</content>
<source>
<title>m4bmarketing.com</title>
</source>
<bx:external-link>http://www.m4bmarketing.com/simplicity-gets-new-customers/</bx:external-link>
<bx:adder>
<bx:fullname>Susan Oakes</bx:fullname>
<bx:id>soakes246</bx:id>
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<entry>
<title>Get Reacquainted To Grow Your Business</title>
<link href="http://bx.businessweek.com/consumer-marketing/get-reacquainted-to-grow-your-business/11633624767625233880-d31648bd7ef42437658be898771580e6/"/>
<id>urn:com:businessweek:bx:article:11633624767625233880-d31648bd7ef42437658be898771580e6</id>
<updated>2013-04-09T02:09:01.784-04:00</updated>
<summary>Instead of targeting new customers look at lapsed customers and do analysis first.</summary>
<content type="html">Instead of targeting new customers look at lapsed customers and do analysis first.</content>
<source>
<title>m4bmarketing.com</title>
</source>
<bx:external-link>http://www.m4bmarketing.com/get-reacquainted-grow-your-business/</bx:external-link>
<bx:adder>
<bx:fullname>Susan Oakes</bx:fullname>
<bx:id>soakes246</bx:id>
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<entry>
<title>Attract Customers By Making A Simple Change</title>
<link href="http://bx.businessweek.com/consumer-marketing/attract-customers-by-making-a-simple-change/10887675918553308831-044537746cb4241776441eceda6c446c/"/>
<id>urn:com:businessweek:bx:article:10887675918553308831-044537746cb4241776441eceda6c446c</id>
<updated>2013-05-16T01:20:11.743-04:00</updated>
<summary>To attract customers, start small and here is one change you can do on your website.</summary>
<content type="html">To attract customers, start small and here is one change you can do on your website.</content>
<source>
<title>m4bmarketing.com</title>
</source>
<bx:external-link>http://www.m4bmarketing.com/attract-customers-simple-change/</bx:external-link>
<bx:adder>
<bx:fullname>Susan Oakes</bx:fullname>
<bx:id>soakes246</bx:id>
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<entry>
<title>Can you control your brand online?</title>
<link href="http://bx.businessweek.com/consumer-marketing/can-you-control-your-brand-online/13612886904677261618-0a149ba658055870d0b8dbd812919a9b/"/>
<id>urn:com:businessweek:bx:article:13612886904677261618-0a149ba658055870d0b8dbd812919a9b</id>
<updated>2013-03-24T07:15:56.863-04:00</updated>
<summary>Today your brand is shared by customers making videos, starting Facebook groups and sending a multitude of tweets. So how do you get the brand you want online?</summary>
<content type="html">Today your brand is shared by customers making videos, starting Facebook groups and sending a multitude of tweets. So how do you get the brand you want online?</content>
<source>
<title>catarinasworld.com</title>
</source>
<bx:external-link>http://catarinasworld.com/can-you-control-your-brand-online/</bx:external-link>
<bx:adder>
<bx:fullname>Catarina Alexon</bx:fullname>
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<entry>
<title>How to use automated text messaging to win love, leads and revenue</title>
<link href="http://bx.businessweek.com/consumer-marketing/how-to-use-automated-text-messaging-to-win-love-leads-and-revenue/13060046370532064345-6b3c11b6e0c55cb721c43f3f3294a2ab/"/>
<id>urn:com:businessweek:bx:article:13060046370532064345-6b3c11b6e0c55cb721c43f3f3294a2ab</id>
<updated>2013-02-13T20:09:19.319-05:00</updated>
<summary>As Valentine’s Day approaches, we thought we’d take a lighthearted twist on a recent text messaging study we conducted by comparing text messaging usage and etiquette in both business and love. As it turns out, nurturing a lead is surprisingly similar to nurturing a personal relationship.</summary>
<content type="html">As Valentine’s Day approaches, we thought we’d take a lighthearted twist on a recent text messaging study we conducted by comparing text messaging usage and etiquette in both business and love. As it turns out, nurturing a lead is surprisingly similar to nurturing a personal relationship.</content>
<source>
<title>blog.leads360.com</title>
</source>
<bx:external-link>http://blog.leads360.com/text-me-maybe-how-to-use-automated-text-messaging-to-win-love-leads-revenue/</bx:external-link>
<bx:adder>
<bx:fullname>Neil Spencer</bx:fullname>
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<entry>
<title>Why, and How, Crowdsourcing Content Boosts Your Online Marketing Efforts — 1,000+ Online Content Ideas for Your Business</title>
<link href="http://bx.businessweek.com/consumer-marketing/why-and-how-crowdsourcing-content-boosts-your-online-marketing-efforts--1000-online-content-ideas-for-your-business/5759281240312219394-12da54aa978f8500b223dc071f9e71c2/"/>
<id>urn:com:businessweek:bx:article:5759281240312219394-12da54aa978f8500b223dc071f9e71c2</id>
<updated>2013-03-01T12:32:46.399-05:00</updated>
<summary>The more I dug into crowdsourcing content, the more I learned about this content marketing approach. I share what I found, and plenty of examples, in this post.</summary>
<content type="html">The more I dug into crowdsourcing content, the more I learned about this content marketing approach. I share what I found, and plenty of examples, in this post.</content>
<source>
<title>1000contentideas.com</title>
</source>
<bx:external-link>http://www.1000contentideas.com/why-and-how-crowdsourcing-content-boosts-your-online-marketing-efforts/</bx:external-link>
<bx:adder>
<bx:fullname>Matt Mansfield</bx:fullname>
<bx:id>mmansfield161</bx:id>
<bx:link href="http://bx.businessweek.com/profile/matt-mansfield/mmansfield161/"/>
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<entry>
<title>There Are Always Two Sides To Consider</title>
<link href="http://bx.businessweek.com/consumer-marketing/there-are-always-two-sides-to-consider/9682512068556822759-4e4cb5fb5aaa3de4fd249f8a2d50f6de/"/>
<id>urn:com:businessweek:bx:article:9682512068556822759-4e4cb5fb5aaa3de4fd249f8a2d50f6de</id>
<updated>2013-03-19T01:54:34.077-04:00</updated>
<summary>Problems occur and it is wise to consider the implications for your business and customers.</summary>
<content type="html">Problems occur and it is wise to consider the implications for your business and customers.</content>
<source>
<title>m4bmarketing.com</title>
</source>
<bx:external-link>http://www.m4bmarketing.com/there-are-always-two-sides-to-consider/</bx:external-link>
<bx:adder>
<bx:fullname>Susan Oakes</bx:fullname>
<bx:id>soakes246</bx:id>
<bx:link href="http://bx.businessweek.com/profile/susan-oakes/soakes246/"/>
</bx:adder>
<bx:action>
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<entry>
<title>Improve Customer Retention The Smart Way</title>
<link href="http://bx.businessweek.com/consumer-marketing/improve-customer-retention-the-smart-way/3729640297064972556-371035b67923cd52a03ba4e07451f4c7/"/>
<id>urn:com:businessweek:bx:article:3729640297064972556-371035b67923cd52a03ba4e07451f4c7</id>
<updated>2013-05-09T20:50:34.465-04:00</updated>
<summary>To improve customer retention find out customer preferences for greater interaction.</summary>
<content type="html">To improve customer retention find out customer preferences for greater interaction.</content>
<source>
<title>m4bmarketing.com</title>
</source>
<bx:external-link>http://www.m4bmarketing.com/improve-customer-retention-smart-way/</bx:external-link>
<bx:adder>
<bx:fullname>Susan Oakes</bx:fullname>
<bx:id>soakes246</bx:id>
<bx:link href="http://bx.businessweek.com/profile/susan-oakes/soakes246/"/>
</bx:adder>
<bx:action>
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<entry>
<title>Today in share market Sensex gain the +127 Pts. &amp; Free Stock Tips For 12/04/2013</title>
<link href="http://bx.businessweek.com/consumer-marketing/today-in-share-market-sensex-gain-the-127-pts--free-stock-tips-for-12042013/15848736525662116233-a4993f6a259b8f74da3b96610fbc857a/"/>
<id>urn:com:businessweek:bx:article:15848736525662116233-a4993f6a259b8f74da3b96610fbc857a</id>
<updated>2013-04-11T07:51:24.519-04:00</updated>
<summary></summary>
<content type="html"></content>
<source>
<title>sharemarketintradaytips.blogspot.in</title>
</source>
<bx:external-link>http://sharemarketintradaytips.blogspot.in/2013/04/today-in-share-market-sensex-gain-127.html</bx:external-link>
<bx:adder>
<bx:fullname>sonu verma</bx:fullname>
<bx:id>sverma209</bx:id>
<bx:link href="http://bx.businessweek.com/profile/sonu-verma/sverma209/"/>
</bx:adder>
<bx:action>
<bx:total>2</bx:total>
<bx:view>2</bx:view>
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<entry>
<title>CSR: Corporate or Consumer Social Responsibility?</title>
<link href="http://bx.businessweek.com/consumer-marketing/csr-corporate-or-consumer-social-responsibility/2881917253604270242-98d165dd5d591ca161515ed9c1b34cdb/"/>
<id>urn:com:businessweek:bx:article:2881917253604270242-98d165dd5d591ca161515ed9c1b34cdb</id>
<updated>2012-10-24T06:57:44.738-04:00</updated>
<summary>The power of consumers is not to be underestimated in light of growing CSR practices</summary>
<content type="html">The power of consumers is not to be underestimated in light of growing CSR practices</content>
<source>
<title>thebeginner.eu</title>
</source>
<bx:external-link>http://www.thebeginner.eu/curious/survey-analysis/961-csr-corporate-or-consumer-social-responsibility</bx:external-link>
<bx:adder>
<bx:fullname>Ani Atanasova</bx:fullname>
<bx:id>aatanasova087</bx:id>
<bx:link href="http://bx.businessweek.com/profile/ani-atanasova/aatanasova087/"/>
</bx:adder>
<bx:action>
<bx:total>3</bx:total>
<bx:view>2</bx:view>
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<entry>
<title>Does Every Business Need A Marketing Review?</title>
<link href="http://bx.businessweek.com/consumer-marketing/does-every-business-need-a-marketing-review/84811105293136491-2929edf4ed979906bb8df4191f0d26c0/"/>
<id>urn:com:businessweek:bx:article:84811105293136491-2929edf4ed979906bb8df4191f0d26c0</id>
<updated>2013-02-18T00:42:46.428-05:00</updated>
<summary>No. Two reasons to get one is to improve performance and identify opportunities.</summary>
<content type="html">No. Two reasons to get one is to improve performance and identify opportunities.</content>
<source>
<title>m4bmarketing.com</title>
</source>
<bx:external-link>http://www.m4bmarketing.com/does-every-business-need-a-marketing-review/</bx:external-link>
<bx:adder>
<bx:fullname>Susan Oakes</bx:fullname>
<bx:id>soakes246</bx:id>
<bx:link href="http://bx.businessweek.com/profile/susan-oakes/soakes246/"/>
</bx:adder>
<bx:action>
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<entry>
<title>Your Mindset Is A key To Marketing Success</title>
<link href="http://bx.businessweek.com/consumer-marketing/your-mindset-is-a-key-to-marketing-success/14174940289863940953-14b4d590f91c17761f717b593b52c7bb/"/>
<id>urn:com:businessweek:bx:article:14174940289863940953-14b4d590f91c17761f717b593b52c7bb</id>
<updated>2012-09-17T04:44:01.031-04:00</updated>
<summary>Don&#39;t let your perception determine your marketing strategies.</summary>
<content type="html">Don&#39;t let your perception determine your marketing strategies.</content>
<source>
<title>m4bmarketing.com</title>
</source>
<bx:external-link>http://www.m4bmarketing.com/mindset-key-business-growth/</bx:external-link>
<bx:adder>
<bx:fullname>Susan Oakes</bx:fullname>
<bx:id>soakes246</bx:id>
<bx:link href="http://bx.businessweek.com/profile/susan-oakes/soakes246/"/>
</bx:adder>
<bx:action>
<bx:total>1</bx:total>
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<bx:reaction>0</bx:reaction>
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</entry>
<entry>
<title>Blogs Influence Consumer Spending More Than Social Networks | Pamorama</title>
<link href="http://bx.businessweek.com/consumer-marketing/blogs-influence-consumer-spending-more-than-social-networks--pamorama/9107786893216740430-28b91fbf29754e3d91fd818921ec6258/"/>
<id>urn:com:businessweek:bx:article:9107786893216740430-28b91fbf29754e3d91fd818921ec6258</id>
<updated>2013-03-14T17:54:51.874-04:00</updated>
<summary>Consumers are turning to blogs more than social networks when looking to make a purchase, according to a new report.</summary>
<content type="html">Consumers are turning to blogs more than social networks when looking to make a purchase, according to a new report.</content>
<source>
<title>pamorama.net</title>
</source>
<bx:external-link>http://www.pamorama.net/2013/03/14/blogs-influence-consumer-spending-more-than-social-networks/#axzz2NYN5b6O2</bx:external-link>
<bx:adder>
<bx:fullname>Pam Dyer</bx:fullname>
<bx:id>pdyer868</bx:id>
<bx:link href="http://bx.businessweek.com/profile/pam-dyer/pdyer868/"/>
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