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CONSUMER MARKETING

Over the years, there has been a shift in emphasis from engagement of consumers with the creative message, to the media that it runs in. Consumer marketing covers this shift and other trends in how companies are marketing to consumers.

Consumer Marketing is part of Business Exchange, suggested by Steve Greenberger. This topic contains 838 news and 438 blog items. Read updated news, blogs, and resources about Consumer Marketing. Find user-submitted articles and reactions on Consumer Marketing from like-minded professionals.

News

Recent news on this topic.

8% of Women Dominate Social Sharingmore

Content sharing is a commonplace for women online, yet only a small number of women account for the vast majority of...

In fashion, the brand plays onmore

have been so successful if not for the media glare of the wedding," said Adam Hanft, a consumer marketing expert...

Julie Riven, Adam Dretlermore

the Temple Congregation Ohabai Sholom, where he is senior rabbi. The bride, 39, is the vice president of consumer...

> Free Press, News post print circulation losses, digital gains as ...more

print is replicated online, but people want it in their hands," said Rich Harshbarger, vice president of consumer...

Lacking Blockbuster, News Corp. Falls Shortmore

in the quarter because of a $125 million charge related to at News America Marketing, its coupons and consumer...

Buyer Personas Require Qualitative Research and Contextual Inquirymore

Image by XXC via Flickr Buyer Persona Development and the qualitative research methodology applied to creating buyer...

2011: The Year to Date, Part 3more

the gaping holes left by other very visible departures: Brad Brooks, a corporate vice president in the Windows consumer...

Healthcare reform 'sound and fury' represents quite a lotmore

through a newly established public or private health insurance exchange. Health insurance plans will have to become...

Ancestry.com Appoints MSL San Francisco as Agency of Recordmore

to connect with people in unique ways. We are thrilled to bring our deep heritage and expertise in consumer marketing,...

Get Customers Influencing Stores to Stock Your Productmore

Many companies struggle to get their product shelf space in stores. Maybe the people you need to be talking to aren’t...

The Spot: FiOS in the Fast Lanemore

right on the devices that could be made better," says Geoff Walls, Verizon's executive director of consumer...

Burson-Marsteller Appoints Lisa Travatello Global Consumer And Brand M...more

most recently Executive Vice President, Curator of Creativity for Current Lifestyle Marketing and formerly Executive...

Google Ranks Highest On Corporate Reputation In 12th Annual Harris Int...more

equity, not tactics designed to help them score well on lists like these." Google Vice President of Consumer...

Plan for the Social Buyer Before It’s Too Latemore

Image via Wikipedia To say things are changing is an understatement. Morgan Stanley (2010) recently reported in a study...

Pickup buyers embrace Ford's fuel-efficient V-6more

a sales forecast, but it has jumped up a little faster than we thought," said Marc Lapine, consumer marketing...

Bayer Advanced���� And The Arbor Day Foundation���� Launch Program To ...more

same kinds that damage or destroy trees in our backyards," said Steve Fasano, Head of Bayer Advanced Consumer...

Google Leads Company-Reputation Poll as Berkshire Slips to No. 4more

the best products for our users all else will follow,��� said Gary Briggs, Google���s vice president for consumer...

The Franchise Expert Blog - Should You Market Large Customers or Small...more

This article from the NY Times addresses the question often faced by small businesses. Which size customers do they...

Lessons on Strategic Planningmore

help you avoid common missteps. Or, when making your business plan, you may realize that the business requires consumer...

The Flap Over Cisco's Flip: Why the Company Killed Off a Popular Produ...more

technology, according to Werbach, but its core market remains enterprise customers. "Cisco is never going to be a...

Why Women Are Great Strategic Plannersmore

help you avoid common missteps. Or, when making your business plan, you may realize that the business requires consumer...

Optigenex Inc. Announces Long Term Strategic Licensing Agreement With ...more

today the signing of a new, long term, strategic licensing agreement with bHIP Global, Inc. for Direct to Consumer...

Americans hopeful about financial future: pollmore

optimistic that the future will be brighter for themselves and their families," said Michelle Peluso, the global...

New Citibank Survey Reveals Half Of Americans Believe They Will Be Upw...more

markedly optimistic that the future will be brighter for themselves and their families,��� said Michelle Peluso, Chief...

Creating Scenarios About Your Social Buyer Personamore

Image by jasoneppink via Flickr Story telling has obviously been around for a long, long, long time. What is new is...

Top Sources: Consumer Marketing

  • drewkerrpress.com
  • pamorama.net
  • BusinessWeek
  • emsincorporated.com
  • screenmediadaily.com
  • mlcwideangle.exbdblogs.com
  • mytechboxonline.com
  • trendwatching.com
  • New York Times
  • USA Today

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Director of Marketing Biolite | Brooklyn, NY
Posted: May 10
Assoc. Director-Consumer Marketing-Women's Health Shionogi | Florham Park, NJ
Posted: May 24
Consumer Displays Product Marketing Manager HP | Houston, TX
Posted: May 20
Sr. Marketing Manager - Consumer Strategy Intuit | San Diego, CA
Posted: May 17

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