accountThe latest campaigns from Carl's Jr. and Hardee's -- in response to McDonald's July introduction of its Angus Third...
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CONSUMER MARKETING
Over the years, there has been a shift in emphasis from engagement of consumers with the creative message, to the media that it runs in. Consumer marketing covers this shift and other trends in how companies are marketing to consumers.
Consumer Marketing is part of Business Exchange, suggested by
Steve Greenberger.
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Read updated news, blogs, and resources about Consumer Marketing. Find user-submitted articles and reactions on Consumer Marketing from
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The most active stories in this topic based on user activity.
Amazon and Zappos. The real question is: what took so long?
While the mind may still be a mystery, we know one thing about it that is for certain—it’s under attack.
Why do people buy what they buy?
When it comes to consumer spending, China still has a lot of room to grow. According to data from...
"Pay for play" seems like a back-up plan for a company that is just plain insecure about public relations.
4 Keys
The concept of branding is already undergoing dramatic changes.
'Dog Whisperer' Hopes to Lead Pack at Newsstand With New Magazine, IMG and Cesar Millan Join Chase for Ad Dollars From...
Today on MediaPost.com, reporter Joe Mandese covers the new report from Knowledge Networks called "How People Use...
The inevitable economic recovery is arguably just around the corner. Yes, it’s always too far ahead.
Next to New Year's Day and Christmas Eve, Labor Day is about as dead a news day can be. Most people are off swinging in...
One ad campaign that resonates with me surprisingly comes from a bank. HSBC’s “Point of View” airport campaign is...
I noticed Clear has been stealing a page from its competitor Verizon with its creative - or lack thereof.
We cover brands, markets, media and cultural patterns, and the intersection of them all. We curate relevant content to...
MLB has recently deployed dynamic pricing to help reclaim lost profits from scalpers, but this system isn't...
While the two big bankruptcies and drastically retreating sales forecasts may seem like roadblocks against increased...
One of the neuroses I have developed since working in Consumer Goods is an obsession with examining the shopping aisles...
The Obama campaign has a lot to teach the advertising community.
Strategic guidance for foreign markets.
“From an estimated 2.4 million infected machines to over 8.9 million during the last four days. That’s just amazing.
Top Sources: Consumer Marketing
- brandingstrategyinsider.com
- The Star Also Rises
- drewkerrpress.com
- pamorama.net
- BusinessWeek
- emsincorporated.com
- m4bmarketing.com
- All Journals (past 7 Days)
- screenmediadaily.com
- mlcwideangle.exbdblogs.com
