Having watched the unfolding of news and events following the election in Iran, Twitter has won my renewed respect.
Over the years, there has been a shift in emphasis from engagement of consumers with the creative message, to the media that it runs in. Consumer marketing covers this shift and other trends in how companies are marketing to consumers.
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The only people who have spent time trying to wrestle for share in declining markets are the tobacco brands.
"The Universe is made of stories, not of atoms," wrote the poet and social activist Muriel Rukeyser.
This blog summarizes the three presentations on loyalty programs and customer relationship management at the recent...
In the wake of recent legislation allowing the FDA to regulate the tobacco industry, a variety of smokeless tobacco...
It’s not easy to buck entrenched conventional wisdom. Ask Galileo. When he advanced heliocentrism publicly, all hell...
Brands have adopted a variety of tactics in response to changing consumer attitudes and behaviors.
Here’s an interesting market experiment that you can try without leaving your desk. Go to www.pricegrabber.
Brains really should come with an owner’s manual. I’ve known my brain all my life and you’d think I would have figured...
No correlation exists between brand size and brand expertise.
NEW YORK (AdAge.com) -- Despite their lightweight moniker, mommy bloggers have become marketing business heavyweights.
This week, fans of “Mad Men” were treated to some real-life drama about the upcoming third season of the acclaimed AMC...
The simple bottom line in marketing is that a brand that's many things can't be one thing.
Someday, it will be the biggest consumer market in the world. No wonder that marketers are increasingly interested in...
A fairly brilliant spoof of GM’s “re: invention” spot is making its way around the Net. It’s easy enough to make fun of...
In 2008, the Federal Trade Commission (FTC) adopted an amended Telemarketer Sales Rule (TSR) citing consumer protection...
Marketing is not just an advertising gimmick. People who serve fortune 5 billion know it much better than the others.
The collapse of GM and the problems they face going into bankruptcy cannot be overstated.
GM's financial quagmire and bizarre labor and bureaucratic practices notwithstanding, branding (or lack thereof) was a...
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