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CONSUMER MARKETING

Over the years, there has been a shift in emphasis from engagement of consumers with the creative message, to the media that it runs in. Consumer marketing covers this shift and other trends in how companies are marketing to consumers.

Consumer Marketing is part of Business Exchange, suggested by Steve Greenberger. This topic contains 1,019 news and 447 blog items. Read updated news, blogs, and resources about Consumer Marketing. Find user-submitted articles and reactions on Consumer Marketing from like-minded professionals.

Most Active

The most active stories in this topic based on user activity.

Understanding Reference Pricesmore

Several factors affect reference prices...

A Free Service Powers Your Social and Word of Mouth Marketingmore

This 60 second video describes a free, small widget that can be installed on any Website to dramatically increase your...

Rebranding A National Universitymore

A case study.

Opinionated Branding Proves Powerfulmore

Consumers are tiring of perfectly polished brands.

Economic Downturns and ROI Scrutinymore

Marketing suggestions for this economy.

The Danger of Category Short-Sightedness more

Why does it take so long for some marketers to respond to obvious threats?

'Do you want fries with that?' Workers pushing extra salesmore

By Theresa Howard, USA TODAY NEW YORK — As every penny counts, businesses are asking front-line workers to step up...

The CEO Must Drive The Brandmore

CEO mandates.

All people want is cold beer and hot showers: Alternative Energy &...more

“We stand at a moment when global affairs are rapidly shifting, requiring that shared solutions tap all sources of...

Naming Pranks and Blundersmore

There was a bit of branding mischief taking place earlier this month.

Beware of Commodifying Promotionsmore

A Brand Manager Trap

Sentrana Introduces Unified Pricing Optimization Solutionmore

Sentrana Inc., a Washington DC-based leader in solutions for excellence in scientific micromarket management, announced...

Sentrana Unveils New Cross-Sell Predictive Solutionsmore

Sentrana Inc., a Washington DC-based leader in solutions for excellence in scientific micromarketing, has developed a...

Of Executives and Common Sensemore

Ignoring common sense hurts.

Loving A Brand?more

I don't want to throw cold water on all this emotion and love, but I have some questions about this kind of activity.

Transitioning to Gen III Six Sigmamore

I have been fascinated with the comments of Mikel Harry regarding the evolution of Six Sigma from Gen II (cost cutting)...

Fast-food diners don't check calorie content | Healthmore

NEW YORK (Reuters Health) - Ever wonder how often people take time to find out how many calories are in their large...

Diva Marketing for the Masses: An Interview with Toby Bloombergmore

Toby Bloomberg is known as the Diva of Marketing. Founder of blog Diva Marketing, Bloomberg brings a fun, fresh and...

The Dissatisfaction with Satisfactionmore

Traditional marketing, and for that matter, many Six Sigma practitioners, are captive to the “contented customer...

e-BIM : Six Sigma Marketing » Blog Archive » The Dissatisfaction with ...more

The Dissatisfaction with Satisfaction – The Difference Between Satisfaction and Value March 20, 2009 – 9:30 am I want...

Inbound Marketing Strategies for a Recession - Podcast Interview with ...more

Sean discusses the use of inbound marketing techniques and social media strategies that companies can use to increase...

LOHAS: An Interview about Natural Marketing with Gwynne Rogers | Clean...more

Recently I had the opportunity to speak with Gwynne Rogers of the Natural Marketing Institute (NMI). NMI is a market...

CONSUMER MARKETING MANAGER, MOVIE SERVICES (THE MOVIE NETWORK, HBO...more

Category: TelevisionFilm / Televisio...

Black Friday This Year 11% Blacker than Last Yearmore

PriceGrabber.com, an online comparison shopping service, has revealed its online shopping statistics. It says despite...

Take Action to Prevent Your Identity Theftmore

Hackers regularly break security codes that protect corporate databases to gather personal information they use to take...

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Assistant Manager Consumer Marketing American Greetings | Cleveland, OH
Posted: Apr 30
Director Consumer Insights Burger King | Miami, FL
Posted: May 3
Manager Consumer Insights Burger King | Miami, FL
Posted: May 16
Manager, Consumer Solutions Home Delivery Voluntary Solutions Medco Health Solutions | Franklin Lakes, NJ
Posted: May 6

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