Marketing lessons from one company in a very competitive industry.
Over the years, there has been a shift in emphasis from engagement of consumers with the creative message, to the media that it runs in. Consumer marketing covers this shift and other trends in how companies are marketing to consumers.
Consumer Marketing is part of Business Exchange, suggested by Steve Greenberger. This topic contains 1,019 news and 447 blog items. Read updated news, blogs, and resources about Consumer Marketing. Find user-submitted articles and reactions on Consumer Marketing from like-minded professionals.
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Learn how to achieve the best strategic marketing results on Facebook, Twitter, and YouTube.
Get a clear view of your company’s SEO needs before browsing consultant résumés with our handy guide for company...
Two simple tips how to cut through the clutter and get business growth.
Hopefully yes as it makes it easier to have loyal customers and gives your business a competitive advantage.
Enterprise social media management tools provide a platform for to monitor the social activities of a brand.
You understand the power of videos for your business and how instrumental they can be in drawing more traffic to your...
Here are simple questions to help you decide if marketing is driving you nuts.
Customers are not created equal. Tips to make sure you grow your business.
Skills sets that were once sequestered in one discipline or another must now be integrated. The result is much...
Customers may not agree with what a business thinks is its target market
Get business growth by simplifying your website content and linking to what you offer customers.
Despite the intense industry efforts to overcome market inertia, 2012 nonetheless ended badly -- with global PC...
May seem sensible. However it will be difficult to grow a brand successfully.
From CNET UK: The iPhone might be at the cutting edge of technology but it took a long time and many innovations to get...
A report from ClickFox suggests that companies can use social media marketing to drive brand loyalty and customer...
Digital marketing focusing on the connection of mobile and email
There are many creative ways to use Instagram for marketing, branding, and customer outreach.
There are 6 distinct types of social media users, according to a new report about the behavioral drivers of trust and...
Video content on the web is becoming increasingly popular, with 37 percent of global web users watching it at least...
Keep it simple. Look at the basics to find ways to grow your brand.
It is an obvious one yet often overlooked which can affect your sales and profit.
Connecting Brands, Leaders, Employees, and Customers (by Bruce Temkin)
The beginning of the New Year is a good time to identify the future that has already happened, but whose real impact...
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