Blog: All the Rage - Symphony Consulting’s TrendSpotting Report Details Health Food Claims Revealing Key Trends Across Five Claims Segments

From snacks to breakfast foods, health claims are all the rage. But, which ones do manufacturers believe attract shopper interest more than others? SymphonyIRI’s premiere “Food and Beverage Health Claims TrendSpotting” report answers this question and others. It analyzes key trends across five macro claims, including Better for You, Dietary Restriction, Condition-Specific, Natural and Energy,...