Blog: Cause Marketing: Are Shoppers Caused Out?

Have you ever purchased a product because it supports breast cancer, or because it featured an Olympic athlete, such as Ryan Lochte, on the packaging? As marketers, we must be aware of which emotions are more likely to resonate with shoppers. In today’s retail environment, shoppers must decide what promotions provide the most value. There are several different strategies that CPG marketers use to...