Capitalizing on Shoppers’ Cautious Optimism

Recent unemployment numbers brought the jobless rate to its lowest point since January 2009 and consumer confidence is on the rise, but what do these economic improvements mean for the CPG industry? Will they be enough to buoy shopper enthusiasm? Last week, we released the second-annual SymphonyIRI EconoLink™ report, revealing cautious optimism among shoppers: 27 percent of shoppers anticipate...