accountThe Challenge A number of premium CPG brands sought the ability to quantify the impact of targeted online advertisements on their in-store sales. Specifically brands were seeking a way to drive new offline sales and increase loyalty among existing customers. The Approach SymphonyIRI worked with Legolas Media, which has developed an innovative online premium advertising marketplace through which...
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Reactions to Customer Success Story: Lifting In-Store Sales with Advanced Online Targeted Promotions
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