Economic Uncertainty Drives Down End-of-2012 SymphonyIRI Shopper Sentiment Index™

As consumers gritted their teeth to bear the effects of the potential fiscal cliff, confidence in the economy and personal financial health took a plunge at 2012’s close. SymphonyIRI’s Shopper Sentiment Index dropped to its lowest point in more than 12 months during the last quarter of the year. At the beginning of 2012, the index pointed toward an uptick in consumer confidence, brand loyalty and...