accountWHO: Larry Levin - Executive Vice President, General Manager, Consumer & Shopper Insights, SymphonyIRI Group, Inc. Liz Mohr – Director, Shopper Insights & Analytics, ConAgra Foods WHAT: Shoppers are utilizing online information like never before to determine the best products to purchase and best stores at which to shop based on their unique definitions of value. They research brand and...
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Reactions to Media Alert: SymphonyIRI’s Larry Levin and ConAgra’s Liz Mohr to Highlight Effective Activation Strategies at Shopper Marketing EXPO 2012
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