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CONSUMER PACKAGED GOODS

Consumer packaged goods are consumable goods, such as food, beverages, apparel, tobacco and cleaning products. They are goods that goods that get used to up and have to be replaced frequently. The consumer packaged goods industry includes some of the top advertisers in the U.S.

Consumer Packaged Goods is part of Business Exchange, suggested by Adam Aston. This topic contains 1,078 news and 578 blog items. Read updated news, blogs, and resources about Consumer Packaged Goods. Find user-submitted articles and reactions on Consumer Packaged Goods from like-minded professionals.

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J&J: Secrets of Successmore

22%. That made J&J the sixth-most-profitable company in the Fortune 500 and the fifth most valuable, ahead of...

An Open Innovation Disastermore

“Innovation is the lifeblood of the consumer packaged goods industry.” This is the first sentence you meet at...

Ben & Jerry's to Drop 'All Natural' from Labelsmore

Ice cream maker Ben & Jerry's is dropping the phrase all natural from all labels after a request from a health...

Can Cooked Bacon be an Innovation?more

I have written before about businesses predicting how lazy we want to be, or how increasingly we perceive ourselves too...

P&G’s Lessons from a Century of Open Innovationmore

Suffice it to say I was honored my friend Chris Thoen would agree to talk about P&G’s Open Innovation history at...

Red Oceans for Bleach Innovationmore

I read with some amusement today the good article by Michael Schrage entitled Lafley’s Ambiguous Gift of Innovation...

CIOs Should Drive Product Innovation & Growth, Survey Saysmore

IT should be at the core of new products, business models and innovation strategies, a recent survey suggests.

Reckitt Benckiser: Creating A Game-Changing Media Strategymore

In this Brand Innovator Spotlight, Marc Fonzetti, Head of Media at Reckitt Benckiser, proves how one individual can...

All's Fair in Coffee and Sugarmore

P&G to Use Sugarcane-Based Plastic Packaging for Beauty Brandsmore

I’m happy to see that P&G did its research and chose not to use corn-based plastic. Corn-based plastic has been all...

Leading Market Research Firm Pira International Releases Report on Sus...more

Based on the results of the study, the researchers concluded that “…the packaging industry cannot help but become the...

Does Your PLM ‘Vault’ Really Fuel Innovation?more

PLM systems help retain tribal knowledge, but what about that ocean of industry, scientific, academic, & other...

Revealed: The REAL Reason P & G Is Investing in Dry Cleaning Franc...more

Back in 2001, when I was learning about the sales and marketing side of franchising, I attended one of my late Father's...

Beauty Products – Thoughts on Packaging and Labelingmore

Leading names in the natural and organic cosmetics market gathered in New York earlier this month for the Natural...

Is your brand creating signal or just noise?more

As I've said in the past, I do think social media numbers matter, but at some point, your social media strategy has to...

Be Green Staff Volunteers in Tijuana, Mexicomore

Tijuana is a large border city at the Northern end of the Baja Peninsula, that, like much of Mexico, has struggled for...

Innovation versus Feature Creepmore

Companies that struggle with innovation often make up for it by adding features to existing products. They succumb to...

Technology that Enables Innovation Key to Success, Says HP Studymore

One of the biggest barriers organizations face when it comes to innovation? Technology. So concludes HP in its recent...

Something Bullish About Consumer Stocks....Even With Rising Inflationmore

In with Green Packaging, Out with Convenience, Consumers Saymore

NEW YORK, N.Y. -- Food producers, take note: Forget the easy-to-prepare foods and give consumers items made with fresh...

Are You Thinking Ahead of the Curve?more

The other day in Cincinnati I met Filippo Passerini, Procter & Gamble's Chief Information Officer. Fascinating guy.

Paradox of Innovation and Intellectual Propertymore

Being involved in Open Innovation (OI), one of the most cited stumbling blocks is, yes, lawyers – Intellectual Property...

Piling on: Marketers Jump On the Groupon Bandwagonmore

to the restaurant or business establishment, proving these deals don���t generate loyalty. Such consequences, when...

Will P&G new Tide "basic" attract the cheap and dirty?more

P&G announced it will launch Tide "basic," which will sell for 20% less. Your clothes won't be as clean,...

P&G and the Future of (Open) Innovationmore

In this post, I am pleased to be able to share some insights on what Chris Thoen, Managing Director of Open Innovation...

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