Press Release: SymphonyIRI Cautions Manufacturers against Pursuing Broad-Based High-Low Portfolio Pricing Strategies in Beauty and Personal Care

New SymphonyIRI Report Dissects Unique Pricing Dynamics of Four Beauty and Personal Care Categories and Reveals Mid-Tier Opportunities Still Exist CHICAGO, July 26, 2012 – The theory that CPG players should focus on primarily high- and low-end segments, while de-emphasizing mid-tier priced offerings, is an ongoing concern for manufacturers that has been further exacerbated by the volatile economy...