Press Release: SymphonyIRI Examines Current and Emerging Merchandising Trends

CPG Marketers Need to Think Outside the Box When Establishing Merchandising Strategies CHICAGO, Feb. 5, 2013 – Consumers have drastically changed their approach to grocery shopping during the past decade. They combine online and offline planning with in-store visits and make more informed and cost-effective purchasing decisions. Since this new path to purchase is completely reshaping how...