Press Release: SymphonyIRI Reveals National Brands Gaining on Private Label

SymphonyIRI Reveals National Brands Gaining on Private Label CHICAGO, Nov. 13, 2012 – It’s no secret that the struggling economy has been a boon for marketers of private label products. Not content to coast on increased consumer acceptance of store brands as consumers look for ways to cut costs during the recession, retailers have intently focused on growing their store brand programs. National...