Q3 MarketPulse™ Survey Results: Don’t Ignore the “Ignored Generation”

Often referred to as the “ignored generation,” Generation X is far from forgettable. Sandwiched between two larger generations, the post World War II baby boomers and their millennial children, Generation X borrows traits from both groups but more closely mirrors the millennials. This quarter’s MarketPulse™ survey narrows in on Gen-Xers (aged 35 to 44) to reveal frugality despite a sunnier...