A New Measure of Information Overload – In Feet

It was right in front of me but I never noticed it until an in-depth conversation with a very well-informed CEO of a major auto maker earlier this week: how to measure Information Overload in a meaningful way.

“We send our dealerships,” the CEO told me, “about a foot or so of information every day. There’s no way anyone can digest all of it.” How did he measure this? The company...