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<title>Content Marketing - Business Exchange</title>
<subtitle>Most Active Articles</subtitle>
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<updated>2013-05-18T23:06:11.703-04:00</updated>
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<entry>
<title>Is that writer worth the cost of the ink?</title>
<link href="http://bx.businessweek.com/content-marketing/is-that-writer-worth-the-cost-of-the-ink/5076171497399480228-a9e8c2a64791159af18e31a68e0d4966/"/>
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<updated>2013-03-21T14:33:39.707-04:00</updated>
<summary>When I worked in the newspaper business, there was a screening practice for job applicants that I wholeheartedly embraced – giving the strongest prospects freelance assignments on tight deadlines. There is no better way to gauge someone’s abilities</summary>
<content type="html">When I worked in the newspaper business, there was a screening practice for job applicants that I wholeheartedly embraced – giving the strongest prospects freelance assignments on tight deadlines. There is no better way to gauge someone’s abilities</content>
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<title>francis-moran.com</title>
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<entry>
<title>Why Article Writing is Good for SEO</title>
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<updated>2013-04-15T01:36:47.643-04:00</updated>
<summary>We provide write-ups for website content. Being in this business for long gives us the opportunity, to act as a professional guide to Article Writing | Content Writing</summary>
<content type="html">We provide write-ups for website content. Being in this business for long gives us the opportunity, to act as a professional guide to Article Writing | Content Writing</content>
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<title>contentwritingindia.com</title>
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<entry>
<title>Content Writing, A Growing Career Option</title>
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<updated>2013-04-19T02:52:42.979-04:00</updated>
<summary>We provide write-ups for website content. Being in this business for long gives us the opportunity, to act as a professional guide to Content Writing | SEO Writing</summary>
<content type="html">We provide write-ups for website content. Being in this business for long gives us the opportunity, to act as a professional guide to Content Writing | SEO Writing</content>
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<title>contentwritingindia.com</title>
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<entry>
<title> How to Write Authentic Web Content</title>
<link href="http://bx.businessweek.com/content-marketing/-how-to-write-authentic-web-content/14506848530712521032-4a5695ea38777b1de23a780106a0a5d7/"/>
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<updated>2013-04-25T02:30:58.302-04:00</updated>
<summary></summary>
<content type="html"></content>
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<title>contentwritingindia.com</title>
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<bx:fullname>Leonid Singha</bx:fullname>
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<entry>
<title>6 Tips for Successful Speech Writing</title>
<link href="http://bx.businessweek.com/content-marketing/6-tips-for-successful-speech-writing/9750284366757305494-21a4a66b6486140833388422ec2a66fd/"/>
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<updated>2013-04-24T03:03:50.473-04:00</updated>
<summary>We provide write-ups for website content. Being in this business for long gives us the opportunity, to act as a professional guide to Speech Writing | Content Writing</summary>
<content type="html">We provide write-ups for website content. Being in this business for long gives us the opportunity, to act as a professional guide to Speech Writing | Content Writing</content>
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<title>contentwritingindia.com</title>
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<entry>
<title> Picking Ideas: Thoughts for a Copywriter</title>
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<updated>2013-04-02T03:30:26.165-04:00</updated>
<summary></summary>
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<title>contentwritingindia.com</title>
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<bx:fullname>Leonid Singha</bx:fullname>
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<entry>
<title>Social Media Replaces SEO</title>
<link href="http://bx.businessweek.com/content-marketing/social-media-replaces-seo/14920807934601585434-f52d21a38032bba8e002315343d5e0c9/"/>
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<updated>2013-04-01T10:24:52.936-04:00</updated>
<summary>It&#39;s official: Social Media finally replaces SEO. SEOs will need to find a new trade as Social Media Marketing has replaced links.</summary>
<content type="html">It&#39;s official: Social Media finally replaces SEO. SEOs will need to find a new trade as Social Media Marketing has replaced links.</content>
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<title>axzm.com</title>
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<bx:adder>
<bx:fullname>Steve Floyd</bx:fullname>
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<entry>
<title>4 Awesome Topics for Your Online Video Content — 1,000+ Online Content Ideas for Your Business</title>
<link href="http://bx.businessweek.com/content-marketing/4-awesome-topics-for-your-online-video-content--1000-online-content-ideas-for-your-business/8839624910139028928-f60ac3468edf9ad7f1d13b2bca34893e/"/>
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<updated>2013-05-10T06:22:49.957-04:00</updated>
<summary>Videos have become a very effective addition to your online marketing arsenal - here are 4 awesome topics for you to use when creating your own online video content.</summary>
<content type="html">Videos have become a very effective addition to your online marketing arsenal - here are 4 awesome topics for you to use when creating your own online video content.</content>
<source>
<title>1000contentideas.com</title>
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<bx:fullname>Matt Mansfield</bx:fullname>
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<entry>
<title>Giving Your Old Content New Mileage</title>
<link href="http://bx.businessweek.com/content-marketing/giving-your-old-content-new-mileage/3022028444551083142-776c8331f36e152b9bc7b0e31b1381f9/"/>
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<updated>2013-04-20T07:03:01.425-04:00</updated>
<summary>By now, you have so much content on your website. You don’t want to waste it. Using it once and then moving on doesn’t seem very efficient. You need to take old content and use it in innovative ways.</summary>
<content type="html">By now, you have so much content on your website. You don’t want to waste it. Using it once and then moving on doesn’t seem very efficient. You need to take old content and use it in innovative ways.</content>
<source>
<title>compukol.com</title>
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<bx:fullname>Michael Cohn</bx:fullname>
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<entry>
<title> 9 Ways to Ensure your Creative Agency Creates Better Website Designs</title>
<link href="http://bx.businessweek.com/content-marketing/-9-ways-to-ensure-your-creative-agency-creates-better-website-designs/3940628232289631345-994b5fc30679f9279a1fa15ba9def4a7/"/>
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<updated>2013-04-23T05:37:03.465-04:00</updated>
<summary></summary>
<content type="html"></content>
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<title>contentwritingindia.com</title>
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<bx:adder>
<bx:fullname>Leonid Singha</bx:fullname>
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<entry>
<title>Sales Prospecting Strategies &amp; Tactics: The Invisible Sale</title>
<link href="http://bx.businessweek.com/content-marketing/sales-prospecting-strategies--tactics-the-invisible-sale/6475367897896590661-83cfd1aaa226227c2bfc15aee5e21fd5/"/>
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<updated>2013-04-23T10:12:02.468-04:00</updated>
<summary>The Invisible Sale shows you how to leverage digital tools to attract more qualified leads, shorten your sales cycle, and increase your conversion rates.</summary>
<content type="html">The Invisible Sale shows you how to leverage digital tools to attract more qualified leads, shorten your sales cycle, and increase your conversion rates.</content>
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<title>conversedigital.com</title>
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<bx:adder>
<bx:fullname>Tom Martin</bx:fullname>
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<entry>
<title>What Typography on Your Website Says About Your Business</title>
<link href="http://bx.businessweek.com/content-marketing/what-typography-on-your-website-says-about-your-business/17386242831026240282-8e82efb7687503236b330d7a5e0e9892/"/>
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<updated>2013-01-21T16:19:06.456-05:00</updated>
<summary>While many people may think that designing a business website is an easy process, they may be mistaken. This is because there are a number of elements that need to be taken into consideration when planning and designing the site. One of the most crucial aspects of a website that requires a lot of thought and careful planning is the typography design, as this alone has the ability to either attract visitors or repel them faster than your page can finish loading.</summary>
<content type="html">While many people may think that designing a business website is an easy process, they may be mistaken. This is because there are a number of elements that need to be taken into consideration when planning and designing the site. One of the most crucial aspects of a website that requires a lot of thought and careful planning is the typography design, as this alone has the ability to either attract visitors or repel them faster than your page can finish loading.</content>
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<title>36creative.com</title>
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<bx:adder>
<bx:fullname>Maciej Fita</bx:fullname>
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<entry>
<title>Using Search Intent to Create Content Your Customers Want — 1,000+ Online Content Ideas for Your Business</title>
<link href="http://bx.businessweek.com/content-marketing/using-search-intent-to-create-content-your-customers-want--1000-online-content-ideas-for-your-business/14986335821696955425-39b5c2b49bc84e4a06ce39b84b8289d5/"/>
<id>urn:com:businessweek:bx:article:14986335821696955425-39b5c2b49bc84e4a06ce39b84b8289d5</id>
<updated>2013-02-15T13:19:02.774-05:00</updated>
<summary>One of the best ways to come up with valuable website content ideas is by figuring out the search intent of your target customers. Find out how in this post.</summary>
<content type="html">One of the best ways to come up with valuable website content ideas is by figuring out the search intent of your target customers. Find out how in this post.</content>
<source>
<title>1000contentideas.com</title>
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<bx:external-link>http://www.1000contentideas.com/using-search-intent-to-create-content-your-customers-want/</bx:external-link>
<bx:adder>
<bx:fullname>Matt Mansfield</bx:fullname>
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<entry>
<title>The Art of Buying: Knowing how and why buyers make purchase decisions</title>
<link href="http://bx.businessweek.com/content-marketing/the-art-of-buying-knowing-how-and-why-buyers-make-purchase-decisions/18347578359571643922-5b41cb129cf10ad8651328f47542dad5/"/>
<id>urn:com:businessweek:bx:article:18347578359571643922-5b41cb129cf10ad8651328f47542dad5</id>
<updated>2013-05-13T09:19:35.023-04:00</updated>
<summary>The Art of Buying: Knowing how and why buyers make purchase decisions</summary>
<content type="html">The Art of Buying: Knowing how and why buyers make purchase decisions</content>
<source>
<title>tonyzambito.com</title>
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<bx:fullname>Tony Zambito</bx:fullname>
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<entry>
<title>Writing Appealing Content for Your Online Audience</title>
<link href="http://bx.businessweek.com/content-marketing/writing-appealing-content-for-your-online-audience/790573531871696643-8192d9ffbd3bc0fedabff811d0317ee1/"/>
<id>urn:com:businessweek:bx:article:790573531871696643-8192d9ffbd3bc0fedabff811d0317ee1</id>
<updated>2013-04-06T07:04:50.534-04:00</updated>
<summary>The basics of writing are the same whether you write for an online audience or a print audience. However, there are certain differences in the writing approach and it is important to understand those differences for the greatest impact.</summary>
<content type="html">The basics of writing are the same whether you write for an online audience or a print audience. However, there are certain differences in the writing approach and it is important to understand those differences for the greatest impact.</content>
<source>
<title>compukol.com</title>
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<bx:external-link>http://www.compukol.com/blog/writing-appealing-content-for-your-online-audience/</bx:external-link>
<bx:adder>
<bx:fullname>Michael Cohn</bx:fullname>
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<entry>
<title>Social Bookmarking in This Day and Age</title>
<link href="http://bx.businessweek.com/content-marketing/social-bookmarking-in-this-day-and-age/10383423430917828372-0c402c722c075c20c8c1698d2cd4bfe0/"/>
<id>urn:com:businessweek:bx:article:10383423430917828372-0c402c722c075c20c8c1698d2cd4bfe0</id>
<updated>2012-10-04T05:50:14.472-04:00</updated>
<summary>The way that people are using social bookmarking online nowadays is different than how they used to approach it. Some of the original bookmarking sites have been put to rest and new ones (as well as new approaches) are here.</summary>
<content type="html">The way that people are using social bookmarking online nowadays is different than how they used to approach it. Some of the original bookmarking sites have been put to rest and new ones (as well as new approaches) are here.</content>
<source>
<title>compukol.com</title>
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<bx:external-link>http://www.compukol.com/blog/social-bookmarking-in-this-day-and-age/</bx:external-link>
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<bx:fullname>Michael Cohn</bx:fullname>
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<entry>
<title>Identifying Key Influencers on Social Media for Outreach</title>
<link href="http://bx.businessweek.com/content-marketing/identifying-key-influencers-on-social-media-for-outreach/12010834132116928268-3b3d3878d412884db2db65fdd2760e6b/"/>
<id>urn:com:businessweek:bx:article:12010834132116928268-3b3d3878d412884db2db65fdd2760e6b</id>
<updated>2013-03-22T13:57:17.789-04:00</updated>
<summary>In this blog I provide some techniques and tools on how to go about Identifying Key Influencers on Social Media channels like facebook, twitter and more.</summary>
<content type="html">In this blog I provide some techniques and tools on how to go about Identifying Key Influencers on Social Media channels like facebook, twitter and more.</content>
<source>
<title>axzm.com</title>
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<bx:adder>
<bx:fullname>Anna Taylor</bx:fullname>
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<entry>
<title>Preventing Google From Killing Your Business</title>
<link href="http://bx.businessweek.com/content-marketing/preventing-google-from-killing-your-business/7418984461967075894-741543f79c0a7a90d6c49f8bd7d1d109/"/>
<id>urn:com:businessweek:bx:article:7418984461967075894-741543f79c0a7a90d6c49f8bd7d1d109</id>
<updated>2013-05-11T07:48:26.544-04:00</updated>
<summary>Too much reliance on Google&#39;s organic traffic plus a hit by an algorithm update like Penguin, and your business can go south from one day to another. Sound too dramatic?</summary>
<content type="html">Too much reliance on Google&#39;s organic traffic plus a hit by an algorithm update like Penguin, and your business can go south from one day to another. Sound too dramatic?</content>
<source>
<title>compukol.com</title>
</source>
<bx:external-link>http://www.compukol.com/blog/preventing-google-from-killing-your-business</bx:external-link>
<bx:adder>
<bx:fullname>Michael Cohn</bx:fullname>
<bx:id>mcohn283</bx:id>
<bx:link href="http://bx.businessweek.com/profile/michael-cohn/mcohn283/"/>
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<entry>
<title>Want to Create Great Content? Don&#39;t Miss These 4 Ingredients — 1,000+ Online Content Ideas for Your Business</title>
<link href="http://bx.businessweek.com/content-marketing/want-to-create-great-content-dont-miss-these-4-ingredients--1000-online-content-ideas-for-your-business/13790379987703838773-7c744f386fdf6a1e3045e28b2977cf05/"/>
<id>urn:com:businessweek:bx:article:13790379987703838773-7c744f386fdf6a1e3045e28b2977cf05</id>
<updated>2013-03-06T12:23:38.020-05:00</updated>
<summary>Want to create great content? Use these 4 ingredients to take your content from &quot;meh&quot; to &quot;great&quot; and to reach your content marketing goals.</summary>
<content type="html">Want to create great content? Use these 4 ingredients to take your content from &quot;meh&quot; to &quot;great&quot; and to reach your content marketing goals.</content>
<source>
<title>1000contentideas.com</title>
</source>
<bx:external-link>http://www.1000contentideas.com/want-to-create-great-content-dont-miss-these-4-ingredients/</bx:external-link>
<bx:adder>
<bx:fullname>Matt Mansfield</bx:fullname>
<bx:id>mmansfield161</bx:id>
<bx:link href="http://bx.businessweek.com/profile/matt-mansfield/mmansfield161/"/>
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<entry>
<title>Create Culturally Sensitive Content for Connecting with Hispanic Americans</title>
<link href="http://bx.businessweek.com/content-marketing/create-culturally-sensitive-content-for-connecting-with-hispanic-americans/256983109190039965-8256abc2a80d8fd0bd2cf386d6fa5166/"/>
<id>urn:com:businessweek:bx:article:256983109190039965-8256abc2a80d8fd0bd2cf386d6fa5166</id>
<updated>2013-05-16T15:17:09.522-04:00</updated>
<summary>Fulfilling the business necessities of Hispanics is obviously a good business plan, and wise business owners need to consider how to connect with this group.</summary>
<content type="html">Fulfilling the business necessities of Hispanics is obviously a good business plan, and wise business owners need to consider how to connect with this group.</content>
<source>
<title>hispanicmarketadvisors.com</title>
</source>
<bx:external-link>http://www.hispanicmarketadvisors.com/articles/create-culturally-sensitive-content-for-connecting-with-hispanic-americans</bx:external-link>
<bx:adder>
<bx:fullname>Sebastian Aroca</bx:fullname>
<bx:id>saroca773</bx:id>
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<entry>
<title>Inbound Marketing 101</title>
<link href="http://bx.businessweek.com/content-marketing/inbound-marketing-101/18264612580536226187-70c612c2b6514e5285a5231963e7e060/"/>
<id>urn:com:businessweek:bx:article:18264612580536226187-70c612c2b6514e5285a5231963e7e060</id>
<updated>2013-01-14T12:28:05.919-05:00</updated>
<summary>Inbound marketing seeks to engage interested parties at any stage of the customer cycle and help move them further along in the buying journey.</summary>
<content type="html">Inbound marketing seeks to engage interested parties at any stage of the customer cycle and help move them further along in the buying journey.</content>
<source>
<title>axzm.com</title>
</source>
<bx:external-link>http://www.axzm.com/inbound-marketing-101</bx:external-link>
<bx:adder>
<bx:fullname>Steve Floyd</bx:fullname>
<bx:id>sfloyd693</bx:id>
<bx:link href="http://bx.businessweek.com/profile/steve-floyd/sfloyd693/"/>
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<bx:action>
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<entry>
<title>Want More Exposure to Your Business Blog Posts? Try Scribol</title>
<link href="http://bx.businessweek.com/content-marketing/want-more-exposure-to-your-business-blog-posts-try-scribol/8692589465708021180-f2186cf52cf655c67ab48e632a8000a0/"/>
<id>urn:com:businessweek:bx:article:8692589465708021180-f2186cf52cf655c67ab48e632a8000a0</id>
<updated>2013-01-07T04:01:33.696-05:00</updated>
<summary>If you have a quality business blog, I recommend you to try Scribol to help your quality content getting found on the web. How Scribol can help you?</summary>
<content type="html">If you have a quality business blog, I recommend you to try Scribol to help your quality content getting found on the web. How Scribol can help you?</content>
<source>
<title>noobpreneur.com</title>
</source>
<bx:external-link>http://www.noobpreneur.com/2013/01/07/want-more-exposure-to-your-business-blog-posts-try-scribol/</bx:external-link>
<bx:adder>
<bx:fullname>Ivan Widjaya</bx:fullname>
<bx:id>iwidjaya482</bx:id>
<bx:link href="http://bx.businessweek.com/profile/ivan-widjaya/iwidjaya482/"/>
</bx:adder>
<bx:action>
<bx:total>0</bx:total>
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<entry>
<title>Increasing Traffic Through Facebook Contests and Sweepstakes</title>
<link href="http://bx.businessweek.com/content-marketing/increasing-traffic-through-facebook-contests-and-sweepstakes/9963647702812627062-1a601dc6e20f2bdfdb45b123038d6ce7/"/>
<id>urn:com:businessweek:bx:article:9963647702812627062-1a601dc6e20f2bdfdb45b123038d6ce7</id>
<updated>2012-08-23T08:52:25.010-04:00</updated>
<summary>Contests are a very important and effective part of Facebook. People love contests; they love to respond and they love to play. They also love to get something either for free or without having made much effort at all.</summary>
<content type="html">Contests are a very important and effective part of Facebook. People love contests; they love to respond and they love to play. They also love to get something either for free or without having made much effort at all.</content>
<source>
<title>compukol.com</title>
</source>
<bx:external-link>http://www.compukol.com/blog/increasing-traffic-through-facebook-contests-and-sweepstakes/</bx:external-link>
<bx:adder>
<bx:fullname>Michael Cohn</bx:fullname>
<bx:id>mcohn283</bx:id>
<bx:link href="http://bx.businessweek.com/profile/michael-cohn/mcohn283/"/>
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<bx:action>
<bx:total>0</bx:total>
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<entry>
<title>End The Fear! Six Steps To Asking Smart Questions</title>
<link href="http://bx.businessweek.com/content-marketing/end-the-fear-six-steps-to-asking-smart-questions/223068544645793897-4b1a11d9b085ffa90e6c676f348423b8/"/>
<id>urn:com:businessweek:bx:article:223068544645793897-4b1a11d9b085ffa90e6c676f348423b8</id>
<updated>2013-03-21T10:45:42.570-04:00</updated>
<summary>How do clients and executives want to be asked questions? We are judged by the kind and quality of the questions we ask. If so many people are afraid of asking questions, then you will stand out by asking the good ones. Here’s how to do it. This is part #3 of a series on asking smart questions.</summary>
<content type="html">How do clients and executives want to be asked questions? We are judged by the kind and quality of the questions we ask. If so many people are afraid of asking questions, then you will stand out by asking the good ones. Here’s how to do it. This is part #3 of a series on asking smart questions.</content>
<source>
<title>ideagroupatlanta.com</title>
</source>
<bx:external-link>http://www.ideagroupatlanta.com/end-the-fear-six-steps-to-asking-smart-questions/</bx:external-link>
<bx:adder>
<bx:fullname>Andy Johnston</bx:fullname>
<bx:id>ajohnston570</bx:id>
<bx:link href="http://bx.businessweek.com/profile/andy-johnston/ajohnston570/"/>
</bx:adder>
<bx:action>
<bx:total>0</bx:total>
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<entry>
<title>Web security companies can respond to growing demand with content marketing</title>
<link href="http://bx.businessweek.com/content-marketing/web-security-companies-can-respond-to-growing-demand-with-content-marketing/5197348720392356078-d8c57097dc37c449ec9dc378d7e99e4a/"/>
<id>urn:com:businessweek:bx:article:5197348720392356078-d8c57097dc37c449ec9dc378d7e99e4a</id>
<updated>2012-08-16T19:14:56.360-04:00</updated>
<summary>Government and enterprise IT departments are in the market for new technology partners, and vendors within these industries can use content marketing to differentiate themselves from others.</summary>
<content type="html">Government and enterprise IT departments are in the market for new technology partners, and vendors within these industries can use content marketing to differentiate themselves from others.</content>
<source>
<title>brafton.com</title>
</source>
<bx:external-link>http://www.brafton.com/news/web-security-companies-can-respond-to-growing-demand-with-content-marketing</bx:external-link>
<bx:adder>
<bx:fullname>Evan Jacobs</bx:fullname>
<bx:id>ejacobs185</bx:id>
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