accountSimply remember that meeting users’ needs for information is ideal, but meeting users’ needs when they are trying to...
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CONTENT STRATEGY
An important component of a Web site's user experience is content strategy, which encompasses content planning, creation, publication, and governance. Content strategists determine what content is needed on a Web site, how that content will be obtained and maintained as well as ensure that it is useful, usable, and desirable.
Content Strategy is part of Business Exchange, suggested by
Mary S. Butler.
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Contents is a new magazine at the intersection of content strategy, online publishing, and new-school editorial work
Videos from Content Strategy Forum 2011, including Gerry McGovern, Karen McGrane and Erin Kissane
In what is becoming something of an annual indulgence, I’ve put together another list of articles and blog entries...
Responsive design can have a major impact on your content. I’ll tell you how it works, how it can affect your content,...
B2B companies are increasing their marketing budgets to include interactive website content, social media content,...
In 2010, I seized an opportunity to join a luxury goods company and test my strategies in a competitive real-world...
Content Strategy, Service Design, and Lean UX. These are what I call special collections of skills.
Tracking cookies. Advertising links. The things that make every web user spit teeth. Is there a way for Google to get...
In this post we review 12 parallax scrolling sites that offer remarkable interactive experiences. We also measure...
Learn how to program the web with the conditional statement “if this then that” (IFTTT) and create your own set of...
Neither the form nor the function of a newspaper has changed much in the last hundred years, even with the advent of ...
All of your online marketing efforts will amount to nothing if you don’t have an incredible content strategy that will...
You have been blogging for some time now. Since you started, you feel that you have established a momentum.
Rather than do a bunch of predictions this year, I thought I would focus on one area that I believe is going to have a...
It’s illuminating to remember that five years ago, Twitter was three months old, and Facebook had just opened to...
The Agile process might be flexible but most CMS’s are not. Their database tables and presentation layers are made up...
The content that you share online is informative, educational, and valuable. However, it can also come from a marketing...
The author notes the similarities between the values of her favorite football team and those of her employer (a content...
Today LinkedIn released a new feature and if you have not noticed it is a group statistical checker. Bellow some of the...
If you are going to continue to blog indefinitely, you are going to have to continue to come up with exciting,...
In real life, content strategy falls somewhere between traditional editorial leadership, communication strategy, and...
RMN Company has devised a structured communications methodology to offer communications education to school children.
Top Sources: Content Strategy
- expertaccess.cincom.com
- web-content-strategy.com
- incisive.nu
- scattergather.razorfish.com
- compukol.com
- firehead.net
- rosenfeldmedia.com
- wordsaredelicious.com
- braintraffic.typepad.com
- roninresearch.org
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