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CONTENT STRATEGY
An important component of a Web site's user experience is content strategy, which encompasses content planning, creation, publication, and governance. Content strategists determine what content is needed on a Web site, how that content will be obtained and maintained as well as ensure that it is useful, usable, and desirable.
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Much praise has been heaped on social networks for their ability to streamline customer connections, making it possible...
When an Internet visitor is in the process of deciding from which company to buy a particular good or service, the...
Do You Know … The one skill that’s considered to be an absolute “must have” in the complex sale? The Definition The...
Resistance (with a capital “R”) is the intractable foe of all working writers and the death of most aspiring writers –...
The best presentations are always great stories. Stories that invoke clashing images that open your mind.
BW Innovation Editor Reena Jana talks to Claire Boonstra, co-founder of Amsterdam-based augmented reality leader Layar
“Why do we need content strategy?! We have an editorial team!” - anonymous client In my consulting experience I’ve...
This is a story about story budgets. No, not the kind of budget that defines, in dollars and cents, what you’ll spend...
Regular folks don't think about copyright infringement on YouTube
For those of you who haven’t heard, neuromarketing is the study of how the brain acts during buying decisions.
Why marketers can’t afford to remain oblivious to consumer media habits and issues of trust, authenticity, and the...
When looking at what a content strategist does, it is important to clarify the context of the work. This will likely...
The content strategist elevator pitch I thought I’d follow up on this post where I was given the opportunity to share...
Lou Rosenfeld: Kristina, thanks for talking with us today. Let's jump right in: what is content strategy? Kristina...
A content strategy is a plan to obtain a desired end result through defining the process for the creation,...
In no particular order, here’s the list of books that helped me grow from writer to content strategist and are still...
Content strategy plans for the creation, publication, and governance of useful, usable content. Necessarily, the...
A project I’m currently working on involves analysing a large amount of legacy web content and restructuring a public...
You hear it from all over, including from me. It's not cool to talk only about your products because your buyers don't...
How to Use Existing Content in B2B Demand Generation Programs Many of my clients don't have content suited for all...
“It’s no question. Things are changing rapidly. We’re going to see the media evolving. On Friday I spoke with Jay...
You are about to embark on a site redesign and you’re starting to feel that spine-chilling feeling that somehow,...
Content strategists who are trained in journalism know that a content plan needs to engage an audience over time and...
It’s a big mistake to put all your chips on the desire to have your network take action, because more often than not...
Top Sources: Content Strategy
- web-content-strategy.com
- wordsaredelicious.com
- rosenfeldmedia.com
- braintraffic.typepad.com
- gavinwray.com
- alistapart.com
- roninresearch.org
- Junta42 blog
- scattergather.razorfish.com
- thecubiclepunk.com
