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CONTENT STRATEGY
An important component of a Web site's user experience is content strategy, which encompasses content planning, creation, publication, and governance. Content strategists determine what content is needed on a Web site, how that content will be obtained and maintained as well as ensure that it is useful, usable, and desirable.
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When an Internet visitor is in the process of deciding from which company to buy a particular good or service, the...
“Why do we need content strategy?! We have an editorial team!” - anonymous client In my consulting experience I’ve...
This is a story about story budgets. No, not the kind of budget that defines, in dollars and cents, what you’ll spend...
Regular folks don't think about copyright infringement on YouTube
When looking at what a content strategist does, it is important to clarify the context of the work. This will likely...
For those of you who haven’t heard, neuromarketing is the study of how the brain acts during buying decisions.
Why marketers can’t afford to remain oblivious to consumer media habits and issues of trust, authenticity, and the...
The content strategist elevator pitch I thought I’d follow up on this post where I was given the opportunity to share...
A content strategy is a plan to obtain a desired end result through defining the process for the creation,...
Lou Rosenfeld: Kristina, thanks for talking with us today. Let's jump right in: what is content strategy? Kristina...
A project I’m currently working on involves analysing a large amount of legacy web content and restructuring a public...
Content strategy plans for the creation, publication, and governance of useful, usable content. Necessarily, the...
In no particular order, here’s the list of books that helped me grow from writer to content strategist and are still...
Content strategists who are trained in journalism know that a content plan needs to engage an audience over time and...
You hear it from all over, including from me. It's not cool to talk only about your products because your buyers don't...
How to Use Existing Content in B2B Demand Generation Programs Many of my clients don't have content suited for all...
“It’s no question. Things are changing rapidly. We’re going to see the media evolving. On Friday I spoke with Jay...
You are about to embark on a site redesign and you’re starting to feel that spine-chilling feeling that somehow,...
Content types” are among the least understood, and yet most potent, aspects of user experience and web design.
There’s a good chance you’ve seen “content strategy” popping up in your RSS more frequently – what it is and why it’s...
I have a lot of friends and personal heroes who are in the information architecture field and keep hearing the words...
How to Use Existing Content in B2B Demand Generation Programs » August 23, 2009 Customer Content vs. Marketing Content...
It’s a big mistake to put all your chips on the desire to have your network take action, because more often than not...
I have this friend who’s been looking for a Content Strategist for a web design project. He’s having trouble finding...
Top Sources: Content Strategy
- web-content-strategy.com
- wordsaredelicious.com
- rosenfeldmedia.com
- gavinwray.com
- braintraffic.typepad.com
- roninresearch.org
- alistapart.com
- Junta42 blog
- scattergather.razorfish.com
- contentstrategy.rsgracey.com
