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accountCONTENT STRATEGY
An important component of a Web site's user experience is content strategy, which encompasses content planning, creation, publication, and governance. Content strategists determine what content is needed on a Web site, how that content will be obtained and maintained as well as ensure that it is useful, usable, and desirable.
Content Strategy is part of Business Exchange, suggested by
Mary S. Butler.
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180 blog
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Getting Your Online Images to Rank High
You know that Content is King; however, ranking your images is just as important and your ratings...
compukol.com. Added on May 22, 2012
The State of Buyer Personas 2012 | Buyerology
This June marks ten years since the first buyer persona development methodology was pioneered and...
buyerology.com. Added on May 20, 2012
Connect With Consumers With Visual Hammer, Not Verbal Nails | Editorials
The global economy makes it even more important to have visual hammers, which often require no...
adage.com. Added on April 19, 2012
Content Strategy Forum 2011 on Vimeo
Videos from Content Strategy Forum 2011, including Gerry McGovern, Karen McGrane and Erin Kissane
vimeo.com. Added on December 18, 2011