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CONTENT STRATEGY
An important component of a Web site's user experience is content strategy, which encompasses content planning, creation, publication, and governance. Content strategists determine what content is needed on a Web site, how that content will be obtained and maintained as well as ensure that it is useful, usable, and desirable.
Content Strategy is part of Business Exchange, suggested by
Mary S. Butler.
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532 news
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180 blog
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The breakdown: What are the pitfalls of relying on user-generated content without verifying its authenticity and...
There can be some real advantages for segmenting your Twitter strategy along these lines: •You can micro-manage your...
Two years ago, I had my first experience of implementing a content management system (CMS). I will withhold all names...
Cover price rises, a growing online subscriber base and corporate clients will help the Financial Times’s content...
Press play for instant video help gratification. (image via ffffound!) The breakdown: for your next help content...
There’s been conversation recently, especially on the Google group for Content Strategy about what it takes to be a...
Getting a writer involved early can help you solve lots of other problems—from content strategy issues to information...
In the vast majority of website projects that I have managed during my ten years in the industry, content is often the...
Web copy is still, for the most part, being written in much-less-than-ideal circumstances by people who aren’t writers...
In the digital world, breakthroughs and advancements are often accredited to technology or design. But quicker speed,...
Sometimes marketing communications make people feel like they're getting deluged by a fire hose. Marketers cram all...
"Why is it that the one thing users come to your website for (good content) is almost the last thing to be dealt...
For some reason, B2B marketers tend to jump the gun when reacting to prospect behavior. Just because someone accesses...
With buyers pushing sales conversations to the end of the pipeline, marketing has a prime opportunity to enable...
Find out what tech buyers value in the collateral they use for purchase decisions. And what they do with it.
Marketing content needs both calls to action and takeaways. Do you know the difference?
There are a host of important considerations, challenges and opportunities in building either your own or your...
Arik Hesseldahl blogs: Studies have shown that there’s little difference in the mind of a consumer between a song that...
Swedish digital music site sees a huge boost after opening its free, ad-supported music streaming service to all users...
Thousands of user-created videos- or at least their audio tracks - have disappeared from YouTube, and the question is...
Top Sources: Content Strategy
- expertaccess.cincom.com
- compukol.com
- web-content-strategy.com
- incisive.nu
- scattergather.razorfish.com
- firehead.net
- rosenfeldmedia.com
- richardingram.co.uk
- wordsaredelicious.com
- braintraffic.typepad.com
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Capital One
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Posted: May 13