accountWhile it’s exciting to see interest in content strategy grow by leaps and bounds, the rapid addition of new people...
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CONTENT STRATEGY
An important component of a Web site's user experience is content strategy, which encompasses content planning, creation, publication, and governance. Content strategists determine what content is needed on a Web site, how that content will be obtained and maintained as well as ensure that it is useful, usable, and desirable.
Content Strategy is part of Business Exchange, suggested by
Mary S. Butler.
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The pendulum has been swinging rapidly during the past two years with respect to understanding buyer behavior and...
As the gold rush to producing content continues, the need for curators will increase disproportionately to the number.
Image by smemon87 via Flickr In my article, Social Buyerology: Understanding Buyers in the Social Age, I offered...
One of the greatest challenges companies have today is capturing prospects' attention. In a world where everyone is...
To win at the complex sale, one must be a storyteller, strategist, master tactician, cajoler, evaluator, philosopher,...
You are diligent and consistent when it comes to posting articles online that are informative and educational for other...
In the age of digital, it's possible to become so efficient you miss out on a great way to get new ideas and...
Gerry McGovern provides this week’s guest article. “You build a brand on the Web one click at a time. You destroy your...
Remember the party game “Telephone”, where a simple phrase is whispered from ear to ear around a circle of friends? The...
I've been reading my friend Steven Johnson's new book Where Good Ideas Come From. Steven gave me an advance copy of the...
To say things are changing is an understatement. Morgan Stanley (2010) recently reported in a study that there are now...
Corporate photography may not be dead, but it’s on the critical list. If the patient is to survive, photographers must...
Image by jasoneppink via Flickr Story telling has obviously been around for a long, long, long time. What is new is...
What is the definition of content strategy? How are we different from information architecture? Are we different from...
Interview: Dr Michael F Unwalla at TechScribe
It's common for business to have their website designed and developed with no thought to content. This post addresses...
2/3 of your SEO comes from authority. If it’s that important, then we need to know how to create content that gets...
The chorus appears to be getting louder and louder on content marketing in bloggersphere, digital media, and...
Image by XXC via Flickr Buyer Persona Development and the qualitative research methodology applied to creating buyer...
Crafting unmissable headlines which resonate with social web users is something which appears deceptively simple.
It’s a really good thing to be tactical. It’s important to have a bias for action, to focus on getting things done.
He's not a Superman, Batman, or just a Spiderman. ROBOJIT is different from all of them. And ROBOJIT has all the power...
Not that familiar with “content strategy?” That’s ok. It’s in my job title, and I struggle every time I’m asked what I...
I strongly believe in content marketing. It's one of the most effective ways to build credibility and establish a...
Top Sources: Content Strategy
- compukol.com
- expertaccess.cincom.com
- web-content-strategy.com
- incisive.nu
- scattergather.razorfish.com
- firehead.net
- richardingram.co.uk
- rosenfeldmedia.com
- wordsaredelicious.com
- designdamage.com
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Project Manager and Content Specialist
W. Hardy Hendren Education Foundation
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Duxbury, MA
Posted: May 21
Web Marketing Manager Content Strategy
Experian Information Solutions
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Posted: May 18