accountGreat essay from Nick Cernis about the end of free content. The reality is this: while many people are building...
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CONTENT STRATEGY
An important component of a Web site's user experience is content strategy, which encompasses content planning, creation, publication, and governance. Content strategists determine what content is needed on a Web site, how that content will be obtained and maintained as well as ensure that it is useful, usable, and desirable.
Content Strategy is part of Business Exchange, suggested by
Mary S. Butler.
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One of my favorite times of the year is here. Yes, Oscar nominations have been announced. Those with the most potential...
Content-based link building is all about relationships. In particular, blogger and media relationships.
Writing in the Open: Using Wikis to Create Documentation provides a general overview of the wiki authoring process.
Manufacturers and their marketers expend a lot of time and effort on brand sites designed to entice consumers to make...
The two things that matter most in virtually any aspect of media (including the net) are content and connections.
Visitor numbers are rising, albeit slowly, and you’re starting to deliver useful content. But something isn’t quite...
Learn the 5 incredible lead generation ideas. Know the best strategies for lead generation.
As we move into February, make a point of taking advantage of new resources available from the Human Capital Institute.
Topic-based writing. Single sourcing. DITA. New tools. New technologies. All of that seems to be the stock in trade of...
Value and findability of content are prerequisites for social media marketing success, and the optimization of each...
Everyone knows content is fundamental. You’ve also heard this about content: it’s complicated, it’s messy, and, it’s...
Want to know how to use Google Image Search to send traffic back to your site? To do this you need to understand how...
Content syndication is a method for distributing Web content to many online sites. Syndication is so important because...
As I consult with more clients on social media strategy, I am always amazed after I do a competitive analysis to find...
Asset based marketing requires an equal focus on content and design. A simple example proves the effectiveness of...
[.ppt] Why do users visit a website? Most likely it's for the content. Then why is content strategy the most neglected...
Social media proponents tell us that the only way to protect our brand integrity in this Web 2.0 world is to "join...
On March 19th I participated in a Content Strategy Consortium in Memphis. It was organized by Kristina Halvorson (Brain...
Your tagline is the most important advertisement that you will ever write. Your business’s tagline expresses...
Web content strategy has been practiced since the middle 90’s by people like Richard Sheffield, who came to it from a...
Today, content is both essential and easy to do. Fortunately, even solopreneurs with micro-resources can be effective...
Once you’ve been active on Twitter for awhile, you will begin to realize that the micro-blogging platform is not just...
Top Sources: Content Strategy
- compukol.com
- expertaccess.cincom.com
- web-content-strategy.com
- incisive.nu
- scattergather.razorfish.com
- firehead.net
- richardingram.co.uk
- rosenfeldmedia.com
- wordsaredelicious.com
- designdamage.com
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